Working Capital Management
Working Capital Management
On
Requirement of the
Neetu Bhadoria
DECLARATION
I do hereby declare that the Project entitled Working Capital Management is an authentic work developed by me at JK Tyre and Industries Ltd. under the guidance of Mr. PRAVEEN GUPTA submitted in partial fulfillment of the requirements for the award of the degree of Master of Business Administration by the Punjab Technical University, Jalandhar (Punjab), from the Local Centre The City College, Gwalior I also declare that, any or all contents incorporated in this Project have not been submitted in any form for the award of any degree or diploma of any other institution or university.
ACKNOWLEDGEMENT
It is a great sense of satisfaction and a matter of privilege to me to work at JK TYRE AND INDUSTRIES LTD. BANMORE TYRE PLANT.
(HRD), J.K. Tyres Banmore for providing me the opportunity to undergo training in the
esteemed organization. Under such a nice environment, systematic work approach and target oriented task management of this division provided me with much desired training experience needed for future.
My special thanks to
Mr. Praveen
Gupta
Banmore who accepted me as a trainee in his group and helping in the projects with words of
encouragement and has shown full confidence in my abilities. I will be failing in my obligation if to not thanks my family for their support and encouragement.
(Neetu Bhadoria)
PREFACE
As an integral of the course curriculum, all MBA students are required to undergo summer training in an industry or organization. The main objectives are to supplement Students theoretical knowledge with an exposure to the working environment of an organization. I have chosen to work with JK TYRE AND INDUSTRIES LTD., Banmore (Dist. Morena, MP) on the project Working Capital Management which provided me with an insight of welfare activities of the company. It has been my best effort to present this report in the systematic manner to make dry material come alive.
NEETU BHADORIA
Contents
Company Profile
JK Tyre Ever since its inception it has been JK Tyre's belief in the value of technological superiority that has made it grow by leaps and bounds. This division produces and sells tyres and tubes under the brand name "JK Tyre" for Truck, Buses, Passenger Cars, Jeeps, Light Commercial Vehicles, Multi Utility Vehicles and Tractors.
The company pioneered Steel Radial Technology in India in 1977 and continues to be the industry leader in the Radial segment in India. JK Tyre is the only Tyre Manufacturer in the country to produce high performance 'T' & 'H' -rated steel radial tyres.
JK Tyre has consciously followed a policy of continuously modernizing and expanding its tyre manufacutring facilities to retain its edge in the market place. Our customer base covers virtually the entire Original Equipment Manufacturers (OEMs) in India together with Replacement Market for four wheeler vehicles, Defence and State Transport Units. Besides India, we have a worldwide customer base in over 45 countries across all 6 continents. To keep pace with the market demand as well as technological leadership in Indian market, J.K.
Industries acquired Vikrant Tyres Limited, Mysore in 1997. J.K. Industries and Vikrant Tyres Limited are the only tyre companies in India to have received all three ISO 9001, QS 9000 and ISO 14001 certificates. This indeed is a true reflection of our commitment to system oriented approach. The company has a technical collaboration with M/s Continental AG, Germany, which is among the top five tyre manufacturers in the world to keep pace with latest technological developments. To stay at the forefront of technological advancements a state of art Research & Development Centre, HASETRI, was set up, which remains the nerve centre for providing cutting edge technology. In a short span of time it has emerged as the 17th largest tyre manufacturer in the world an achievement in itself. With three plants located in Rajasthan, Madhya Pradesh and Karnataka, JK Tyre is the largest manufacturer of truck and bus tyres in India. The truck and bus tyres produced account for nearly 74% of the total tyre business in India, thus giving JK Tyre an undisputed position. Additionally, JK Tyre is the only manufacturer of truck/ bus steel radial tyres, and the second largest manufacturer of 4-wheeler tyres in the country. Also, JK Tyre is the largest exported tyre brand from India. It was awarded the CAPEXIL's Highest Export Award for 1997-97 by FIEO. It enjoys preferred premium brand status in Truck Bias market in USA and across many markets in Africa, Middle East and South East Asia.
History of JK Tyres CORE VALUES: JK Organization has been a forerunner in the economic and social advancement of India. It always aimed at creating job opportunities for a multitude of countrymen and to provide high quality products. It has striven to make India self reliant by pioneering the production of a number of industrial and consumer products, by adopting the latest technology as well as developing its own know-how. It has also undertaken industrial ventures in several other countries. JK Organization is an association of industrial and commercial companies and charitable trusts. Its member companies, employing nearly 50,000 persons are engaged in the manufacture of a variety of products and in diverse fields of commerce. Trusts are devoted to promoting industrial, technical and medical research, education, religious values and providing better living and recreational facilities. With the spirit of social consciousness uppermost in mind, J.K. Organization is committed to the cause of human advancement.
1933
First in India to manufacture Calico Prints- Juggilal Kamlapat Cotton Spinning and Weaving Mills Co. Ltd., Kanpur. First in India to manufacture steel Bailing Hoops for jute and cotton and to make the country self sufficient by meeting the entire demand-J.K. Iron & Steel Co. Ltd., Kanpur. First in India to produce Aluminium virgin Metal from Indian Bauxite-Aluminium Corporation of India Ltd., Jaykaynagar.
1940
1944
1949
1959
1960
First to manufacture a Hydraulically Operated Cane Crushing Mill for Khandsari Sugar Plant and completed 100 ton plant-J.K. Iron & Steel Co. Ltd., Kanpur.
1961
First in world to set up a plant for production of Hydrosulphite of soda by Sodium Amalgam Process- J.K. Chemicals Ltd., Bombay.
1965
First to produce Sodium Sulphoxylate Formaldehyde (Rangolite C of Formosul) in India - J.K. Chemicals Ltd., Bombay
1968
First to manufacture TV Sets in India- J.K. Electronics, Kanpur. First to manufacture Metallic Cops for Synthetic Filament yarn industries in India- Syntex tube works, Kanpur.
1969
First to manufacture Acrylic Fibres- J.K. Synthetics Ltd. Kota First to develop differentially Dyeable Nylon- J.K. Synthetics Ltd., Kota
1973
First in India to license Synthetic Fibre Technology to third party as well as the first to manufacture Synthetic Fibre Machinery Fibretech Engineers & Manufacturers, Dadri.
1976
First in India to produce steel belted Radial Tyres for passenger cars, trucks and buses- J.K. Tyre Plant, Kankroli.
1980
First in world to make Steel Belted Radial Tyres for three wheelers- J.K. Tyre Plant, Kankroli.
1984
First in India to produce white cement through dry process- J.K. White cement. Gotan.
1985
First in India to produce Cathonic Dyeable Polyester Fibre- J.K. Synthetics Ltd., Kota. First in India to produce Nylon Tyre Cord based on Spin Draw Technology- J.K. Synthetics Ltd., Kota.
1989
First in India to produce magnetic tapes with cobalt technology J.K. magnetics, Surajpur.
1991
Banmore Tyre Plant (BTP) set-up with a capacity of 5.7 lacs tyres p.a.
1992
1994
India's first T-Rated tyre launched Banmore Tyre Plant (BTP) crossed 100 TPD.
1995
Mercedes Benz Launched on JK steel radials First tyre manufacturer in the world to get ISO 9001
1996
India's first dual contact high traction steel radial- aquasonic launched. Introduced steel wheels.
1997
Awarded the National Export Award for 96-97. Vikrant Tyres (VTL) acquired. India's first H rated tyre launched. Only Tyre manufacturer to get 'E' Mark certification. HASETRI became the first research institute in Asia to get ISO 9002.
1998
First tyre manufacturer in the world to get QS 9000. Awarded CAPEXIL's highest export award for 1997-98.
1999
Synergy with VTL in procurement, marketing and production flexibility. Completion of state of the art modernisation of truck radials. JK Tyres ranked 16th largest Tyre Company in the world. ISA - 14000 accredition for environment & safety.
2000
2001
Recieved CAPEXIL award. J.K. Industries recieved FOCUS LAC export award for the year 1999-2000. Commendation Certificate of CII Exim. IInd National Go-Karting Championships held.
JK Tyre's No 1 market position In what is being considered as a landmark decision in the highly competitive Indian tyre industry, the Advertising Standards Council of India (ASCI) has upheld JK Industries Ltd's claim of being India's No 1 tyre manufacturer in the four-wheeler tyre segment, reaffirming JK's leadership position in the market. Expressing his happiness over ASCI's judgement, JK Tyre marketing director T K Banerjee says: ''This is a fabulous example of why all of us need to have faith in bodies like ASCI. We believe that the process of selfregulation in Indian advertising is working for both companies and agencies. We also hope that this would encourage various players to bring superior technology and consumer service standards and claim leadership in a more healthier and competitive manner.'' The case was started when few competitors filed a complaint with ASCI against JK Tyre's print advertisement, in which JK Tyre announced its numero uno position in the four-wheeler tyre segment, quoting production figures compiled by Automotive Tyre Manufacturer Association and other authentic industry sources. But the competitors contradicted the claim, stating the fact that market figures from a company's annual report should be used as authentic data to claim one's leadership, not the production figures. But ASCI considered the case at the Consumer Complaints Council on 23 May 2002 and upheld JK Tyre's contention that production figures, as compiled by authentic industry sources and used by JK Tyre to claim its leadership, is a valid and applicable comparison platform. Hence, JK Tyre's claim as No 1 tyre manufacturer in India is a perfectly valid and correct statement. This also reflects ASCI's agreement to JK Tyre's viewpoint that figures, as stated in the one's annual report, could actually be misleading and could include revenues from non-tyre-related businesses also. JK Tyre, pioneers of radial technology in India, is today India's largest manufacturer of tyres in the four-wheel segment, including tyres for trucks and buses, LCVs, passenger cars, jeeps, tractors, ADVs and OTRs. After 25 years of pioneering world-class technologies in India, JK Tyre has recently launched the country's first ecofriendly coloured tyres as well as steel-belted tractor rear radials.
Mission & Vision Vision: To be amongst the most admire companies in India committed to be excellence. Mission: a. Be a customer obsessed company b. c. d. e. f. No.1 Tyre brand in India Deliver enhanced value at all stakeholders Most profitable Tyre Company in India Enhance global presence through acquisition Motivated and committed team development for high performance organization
c. Marketing Strategy Strategic thinking is key to the evolution of successful marketing strategies of JK tyre. This involves the following analyses: i. ii. iii. iv. v. Understanding markets: Strategic perspective of the market requires skilful analysis of the trend and how they affect the market size and demand for the firms product. Finding market niches: Price, service, convenience and technology are some of the niches in Indian market. Product and service planning: Analysis of the customers promotion of the brand, both of the firm and competitors, besides an analysis of the situation in which the customer uses the product. Distribution: Structural changes in inventory management, mobile distribution are some of the key factors that are going to affect the distribution process in the Indian market. Managing for result: With pressure on costs, prices, and margins, marketers will have to make effective utilization of every rupee spent in marketing. Market opportunity of JK: Identification of market opportunity is critical before the management of affirm takes a decision to launch or diversify in any product area. This involves analysis of the following: Size of the market Marketing strategies and the extent and quality of services rendered by other firm in the industry. Market programmed required to satisfy market wants Identification of key success factors in an industry and linking them to a firms strengths and weakness
Market opportunity a. Size of the market b. How well the market is served c. Prospective inches d. Marketing mix required to succeed e. Core competencies required
Industry analysis
Competition analysis
Demand Condition s
Trade analysis
Market opportunity Size of the market How well the market is served Prospective inches Marketing mix required to succeed Core competencies required
Size of the market: Sizes of the market are.... Demand analysis: is the core aspect of market opportunity.
Segmentation analysis: is the process of dividing the market into homogeneous sub units. Industry analysis: Entry Barriers: High The entry barriers are high for the tyre industry. It is a highly capital intensive industry. A plant with an annual capacity of 1.5 million cross-ply tyres costs between Rs. 4,000 and Rs. 5,000 million. A similiar plant producing radial tyres costs Rs. 8,000 million.
Bargaining Power of the Suppliers: High Inter Firm Rivalry: Low The tyre industry in India is fairly concentrated, with the top eight companies accounting for more than 80% of the total production of tyres
The tyre industry consumes nearly 50% of the natural rubber produced in the country. The price of natural rubber is controlled by Rubber Control Board and the domestic prices of natural rubber have registered a significant increase in recent times.
OEMs have total trol over prices. In , the OEMs faced with lining profitability e also reduced the mber of component pliers to make the ply chain more cient.
Threat of Substitutes: Low but Increasing During the FY2002, over 1,10,000 passenger car tyres were imported. This constitutes over 2% of total radial passenger car tyre production in the country. However, with the reduction of peak custom duty, the import of tyres is likely to increase. Industry Analysis - Porter's Model Competitor analysis: analysis of competition how well the market is served.
It shows the position of the firm at a certain point of time. It is calculated on the basis of balance sheet prepared at a specific date. In this method there are two types of working capital. Gross working capital Net working capital
Generally the importance of variable working capital is more acute in business concern having seasonal market demands. Variable or temporary working capital may be further sub- divided into (a) seasonal working capital and (b) special working capital. The additional working capital required by a concern to carry out its operating activities in busy seasons of high market demands is known as seasonal working capital. Businesses which mostly have seasonal demands of their products like ice- cream, cold drinks, wool and likely products manufacturing concern may need huge amount of seasonal working capital. In other business concerns too the market may rise to the peak in some particular time period. So in all types of business a portion of working capital may be preserved for meeting seasonal needs. On the other hand, the portion of working capital that is needed by a concern to meet the extraordinary requirements of special situations is known as special working capital. This is called special working capital because it is needed in special situations and not in normal circumstances.
The adequate reserve of working capital ensures a steady flow of raw materials to the production process. The adequate reserve of working capital indicates the good solvency position of the concern and helps it to get loan from the market at favorable terms. The adequate stock of working capital makes it possible for a concern to purchase the trading goods in cash and cash purchase always carries the benefit of getting cash discount. A strong working capital base is probably the only remedy to overcome the odd situations like dull market conditions, scarcity of raw materials and other components in case of any emergency, sudden market fluctuations, etc. A business concern can exploit the market opportunities with the help of adequate working capital. The regular flow of adequate working capital makes possible efficient use of fixed assets, reduces wastage, ensures quick replying of current assets, and establish a well- tuned working environment.
A quick rotation of working capital cycle and an efficient management of working capital reduce cost
and increases production and sales. The combined effect of all these favorably add to the profitability of the concern. The adequate amount of working capital and its quick rotation increases profit. The rate of dividend of the shareholders also increases as a result of such increase in profit. Sufficient working capital helps in research and development to face the present era of cut throat competition and quick technological advancement.
The total working capital requirement is determined by a wide variety of factors. It should be, however, noted that these factors affect different enterprises differently. They also vary from time to time. In general, the following factors are involved in a proper assessment of the quantum of working capital required:-
PRODUCTION CYCLE:
Another factor which has a bearing on the quantum of working capital is the production cycle. The term production or manufacturing cycle refers to the time involved in the manufacture of goods. It covers the timespan between the procurement of raw materials and the completion of the manufacturing process leading to the production of finished goods. To sustain such activities the need of working capital is obvious.
BUSINESS CYCLE:
The working capital requirements are also determined by the nature of the business cycle. The variations in business conditions may be in two directions: (i) (ii) upward phase when boom conditions prevail downward phase when economic activity is marked by a decline. During the upswing of the business activity the need of working capital is more as opposed to the downward phase of the business.
PRODUCTION POLICY:
The requirement of working capital also depends on the production policy of the firm. In manufacturing concerns having mostly seasonal demand for the product the production policy is a significant determinant of working capital.
DIVIDEND POLICY:
The payment of dividend consumes cash resources and, thereby, affects working capital to that extent. Conversely, if the firm does not pay dividend but retains the profits, working capital will increase.
DEPRECIATION POLICY:
Depreciation policy also exerts an influence on the quantum of working capital. Depreciation charges do not involve any cash outflow. The effect of depreciation policy on working capital is, therefore indirect. At DSP depreciation is provided on straight line method at the rates specified in schedule- XIV to the companies act, 1956. However where the historical cost of the depreciable asset undergoes a change, the depreciation on the revised amortized depreciable amount is provided prospectively over the residual useful life of the asset based on the rates specified in schedule- XIV to the companies act, 1956. Depreciation on assets installed/ disposed off during the year is provided with respect to the month of addition/ disposal thereof.
CURRENT ASSETS:
The list of current assets comprises inventories (including raw materials, work-in-progress and finished goods and spares), sundry debtors including receivables, readily realizable securities and tax reserve certificates, shortterm investments, accrued incomes, prepaid expenses (not in the nature of deferred charge), cash at bank, and cash in hand. In Durgapur Steel Plant current assets are: Inventories (stores & spares, raw materials, semi-finished products) Sundry debtors Cash & bank balances Interest receivable/accrued Loans & advances etc.
CURRENT LIABILITIES:
The list of liabilities includes trade creditors, accounts payable, outstanding or accrued expenses, bank overdraft, outstanding liabilities, short-term loans and borrowings and certain obligations including different provisions, i.e., provision for taxation, proposed dividend etc. In Durgapur Steel Plant current liabilities are: Sundry creditors Advances from customers Security deposit Other liabilities etc.
The length of time for which raw materials remain in stores before they are issued to production.
The length of the production cycle or work-in-progress, i.e., the time taken for conversion of raw materials
SOURCE OF WORKING CAPITAL FOR JK TYRE PLANT A. Permanent OR FIXED 1. Shares 2. Debentures 3. Public Deposits 4. Ploughing Back of profits (Retained Earning)
5. Loans from Financial Institution B. Temporary Or Variable 1. Commercial Banks 2. Indigenous Bankers 3. Trade Creditors 4. Installments Credit 5. Advance Institutuions 6. Accounts Receivable Credit/ Factoring 7. Accrued Expenses 8. Commercial Paper
Acid-Test Ratio
=X times
Similar to the Current Ratio but takes account of the fact that it may take time to convert inventory into cash.
=X times
A Higher Working Capital Ratio means lower investment in working capital and better profitability.
Sales/Inventory
=X days
On average, you turn over the value of your entire stock every x days. You may need to break this down into product groups for effective stock management.
Sales/Current Assets
=X times
4.9 THE DANGERS OF EXCESSIVE WORKING CAPITAL 1. It results in unnecessary accumulation of inventories thus chances of inventory mishandling waste theft and losses increases.
2. It is an indication of defective credit policy and slack collection period. Consequently higher incidence of bad debts results, which adversely effect degenerated into management co placement, which degenerated into managerial inefficient. 3. Excessive working capital makes management complacent, which degenerates into managerial efficiency. 4. Tendencies of accumulating inventories to make speculation profits grow this may tend to make dividend policy liberal and difficult to cope with in future when the firm is unable to make speculative profits. INADEQUATE WORKING CAPTIAL 1. It stages growth and become difficult for the firm to undertaken profitable projects for nonavailability of working capital funds. 2. It becomes difficult to implement operating plans and achieve the firms profit target. 3. Operating inefficiencies creep in when it becomes difficult even to meet day-to-day commitments. 4. Fixed assets are not efficiently utilized for the lack of working capital funds thus the firms profitability would deteriorate. 5. Paucity of working capital funds renders the firm unable to avail attractive credit opportunities etc. 6. The firm losses its reputation when it is not in position to honor its short term obligation as result the firm faces tight credit terms. Thus, enlightened management should therefore maintains a right amount of working capital on a continuous basis which helps to develop the organization effectively and efficiently. 4.10 ROLE OF FINANCIAL MANAGER IN WORKING CAPITAL MANAGEMENT:
1. Working capital management requires must of the finance manger time as it represent a large position of investment is assets. 2. Working capital management requires much of the finance management time as it represent larger position of investment in assets. 3. Action should be taken to curtail unnecessary investment in current assets. 4. All precautions should be taken for the effective and efficient management of working capital. 5. Larger firms have to manage their current assets and current liabilities very carefully and should see that the work should be done properly in order to achieve predetermined organization goals. 6. The financial manger should pay special attention to the managements of current assets on continuing basis.
CALCULATION Current ratio= Current Assets / Current Liabilities DESCRIPTION 2008 2009 6133 2388 2.56
FINDINGS 1. Current Ratio increasing in the year 2005 06 with respect to 2006-07 2. Quick Ratio is showing increasing trends in the year 2005-06 with respect to year 2006-07 3. As Current Ratio quick Ratio and cash ratio is also increasing in the year 2005-06 with respect to year 2006-07