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Submitted By: Harsimran Singh

The document discusses Malcolm Gladwell and his books The Tipping Point and The Blink. It explains Gladwell's theory of how small actions at the right time, place, and with the right people can create a tipping point that causes an idea or trend to spread widely. Examples discussed include the resurgence of Hush Puppies shoes and the drop in New York's crime rate in the 1990s.

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54 views

Submitted By: Harsimran Singh

The document discusses Malcolm Gladwell and his books The Tipping Point and The Blink. It explains Gladwell's theory of how small actions at the right time, place, and with the right people can create a tipping point that causes an idea or trend to spread widely. Examples discussed include the resurgence of Hush Puppies shoes and the drop in New York's crime rate in the 1990s.

Uploaded by

Harsimran Singh
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Submitted By: Harsimran Singh

Malcolm Gladwell
Staff

writer with The New Yorker magazine since 1996 Best seller books : The tipping point and The Blink. in 2005 named one of Time Magazine's 100 Most Influential People.

How small actions at the right time, in the right place, and with the right people can create a tipping point for a product . Hush Puppies Crime rate in new york

Connector : Know many kinds of People and a lot of people.

Maven : One who accumulate knowledge, Unselfish and Not persuader


Saleman : Persuader

the phenomenon to stick in the minds of the public and influence their future behavior.

A show is sticky when we dont want to switch channels. develop products to fit this sticky profile.

Environment or historical moment in which a trend is introduced

Movie 2012 .

Advertising that influence the publics perception of "coolness. Unique products to boutique stores and a more mainstream shoe selection to department stores As a cost-cutting measure provideddistributors with a single line of shoes.

Started with few people. Paced well with help of connectors . Stickiness factor Context

Interesting idea Nicely written

Information overload. Too many example explaining same point.

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