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Copy of Radio Mirchi 98[1].3 Fm Its Hot
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PROJECT REPORT ON Strategy of Radio Mirchi as compare to other radio channels
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Inmanagement the Strategic
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of.Praneti Shah
SUBMITTED BY:
Viral Roy
8086 Neelima K.
804
Bhavin Jadav 8038
Raj Shah Mamta Popat 807
Radio Industry
India has been among the fastest growing economies in the wo with a nominal GDP CAGR of 9.94% over the last 10 years (19 2005). The nominal GDP for fiscal 2005 was Rs. 30,636 bill According to CSO estimates, nominal GDP growth for fiscal 200 estimated at 10.9%. There is a correlation between the econo growth rates of a country i.e. the nominal GDP growth rate, a growth rates of the advertising industry. The key factors which have contributed to growth of the Indian advertising industry include:
Rapid economic growth of the country on the back of econom liberalization and deregulation www.scribd.com/doc/27571640/Copy-of-Radio-Mirchi-98-1-3-Fm-Its-Hot 2/40
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liberalization and deregulation
Copy of Radio Mirchi 98[1].3 Fm Its Hot
Increase in consumer prosperity
Entry of global consumer companies with large advertis budgets
Higher degree of competitive intensity among cons companies
Growth in media vehicles leading to increase in penetration.
Segmentation of Advertising Spends
The five key industry segments comprise print, television, ra cinema, and outdoor. These different segments within the3/40 indus www.scribd.com/doc/27571640/Copy-of-Radio-Mirchi-98-1-3-Fm-Its-Hot
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cinema, and outdoor. These different segments within the indus are at varying stages of growth and corporatization.
Year
2000 2001 2002 2003 2004
Print
49.0% 48.4% 47.2% 46.6% 46.3%
TV
39.3% 40.6% 41.9% 43.0% 43.7%
Radio Cinem a 2.5% 0.5% 2.7% 0.4% 2.9% 0.7% 2.9% 0.7% 2.9% 0.6%
Outdoo Internet r 8.4% 0.3% 7.5% 0.4% 7.0% 0.4% 6.5% 0.4% 6.0% 0.3%
India, Adve
Source:
Central
Statistical
Organization,
Expenditure Forecasts, October 2004 by ZenithOptimedia
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Job Vacancies.
Quikr.com/Jobs Find 1000's of Jobs in your City. Connect with Employers. Apply Now!
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History Wednesday
lanestartin.org History with snark. What a novel concept!
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