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Brand S

This document is a seminar paper about communication and public relations. It discusses the history and definition of branding, categories of brands, and some of the most well-known brands in the region such as Coca-Cola and Violeta. The paper will examine these brands and others, and provide analysis and conclusions about branding and communication strategies.

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BektasT1
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18 views2 pages

Brand S

This document is a seminar paper about communication and public relations. It discusses the history and definition of branding, categories of brands, and some of the most well-known brands in the region such as Coca-Cola and Violeta. The paper will examine these brands and others, and provide analysis and conclusions about branding and communication strategies.

Uploaded by

BektasT1
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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BRAND

SEMINARSKI RAD

Predmet: Komuniciranje i odnosi s javnou

SADRAJ
1. UVOD ..................................................................................................... Error! Bookmark not defined.
1.1 Problem,predmet i objekt istraivanja ............................................ Error! Bookmark not defined.
1.2. Svrha i ciljevi istraivanja ................................................................ Error! Bookmark not defined.
1.3. Struktura rada................................................................................. Error! Bookmark not defined.
1.4. Znanstvene metode........................................................................ Error! Bookmark not defined.
1.5. Radna hipoteza ............................................................................... Error! Bookmark not defined.
2.

HISTORIJA NASTANKA BRENDA ......................................................... Error! Bookmark not defined.

3.

DEFINICIJA BRENDA ........................................................................... Error! Bookmark not defined.

4.

BRAND KATEGORIZACIJA ................................................................... Error! Bookmark not defined.

5.

NAJPOZNATIJI BRENDOVI U REGIJI .................................................... Error! Bookmark not defined.

6.

BRENDOVI .......................................................................................... Error! Bookmark not defined.


6.1.

CocaCola .................................................................................... Error! Bookmark not defined.

6.2.

VIOLETA ..................................................................................... Error! Bookmark not defined.

6.3.

SLATKI DJEIJI BRENDOVI .......................................................... Error! Bookmark not defined.

ZAKLJUAK................................................................................................. Error! Bookmark not defined.


LITERATURA ............................................................................................... Error! Bookmark not defined.

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