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Pizza Hut: Global Brand Insights & Strategies

Pizza Hut is the world's largest pizza chain with over 12,500 restaurants across 91 countries. Some of Pizza Hut's key strategies include diversifying their product offerings, introducing pan pizza and delivery services, and focusing on customer satisfaction. Their mission is to offer opportunities for growth and rewarding careers to employees while delivering excellence to customers.

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mayurijain09
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1K views10 pages

Pizza Hut: Global Brand Insights & Strategies

Pizza Hut is the world's largest pizza chain with over 12,500 restaurants across 91 countries. Some of Pizza Hut's key strategies include diversifying their product offerings, introducing pan pizza and delivery services, and focusing on customer satisfaction. Their mission is to offer opportunities for growth and rewarding careers to employees while delivering excellence to customers.

Uploaded by

mayurijain09
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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PRESENTED BY:-

Mayuri Jain
(08BS0001690)
SOME QUICK FACTS
üPizza Hut is one of the flagship brands of Yum!
Restaurant Int.

üWorld’s largest pizza chain with over 12,500 restaurants


across 91 countries.

üIn 1959, the first franchise unit opened in Topeka,


Kansas.

üIn 1970, Pizza Hut was put on the New York Stock
Exchange under the ticker symbol PIZ.

üIn 1986, Pizza Hut introduced delivery service,


something no other restaurant was doing.

üThe first Indian outlet was opened in June 1996 in


Mission Statement
We are the employer of choice offering team members,
opportunities for growth, advancement and rewarding
career in a fun, safe working environment.

P.E.A.R.L
ØPASSION for excellence in doing everything.

ØEXECUTE with positive energy and urgency.

ØACCOUNTABLE for growth in customer satisfaction and


profitability.

ØRECOGNIZE the achievement of others and have fun


doing it.
RETAIL ENVIRONMENT
üPizza Hut has a dominating market share of 48% of the
total market share.

üOne of their main strategies, that they still follow today


is the diversification of the products they offer.

üIn 1992 the famous buffet was launched in Pizza Hut


restaurants worldwide.

üIn 1983, Pizza Hut introduced Pan Pizza, which had a


guarantee of being ready to eat in 5 minutes when dining
at Pizza Hut restaurants.

üIn 1993, they introduced the "BigFoot," which was two


square feet of pizza cut into 21 slices.
MARKETING STRATEGY
ü“We want to satisfy our customer by offering them the
best.”

üIn 1995, Pizza Hut began two customer satisfaction


programs: a 1-800 number customer hotline, and a
customer call-back program.

üA big strength and even a competitive advantage is


the fact that they have a full service restaurant as well
as delivery services.

üC.H.A.M.P.S
(Cleanliness, Hospitality, Accuracy, Maintenance,
Product quality and Speed)

ü3F’s
PRODUCT ASSORTMENT

üSTARTERS

üSALADS

üPIZZA

üPASTA

üBEVERAGE
S

üDESSERTS
PRICE POSITIONING

üHigh/low pricing strategy

üBundle pricing is used.


Consumer Pull Factor

üThe menu that has constantly evolved and


expanded to cater to the changing needs and
specific preferences of customers in different
parts of the world.

üFirst pizza chain to open a 100% vegetarian


restaurant in India in Surat and later in
Ahmedabad and Chowpatty.

üThe menu offers the option of a complete


meal.

üA bell hangs at each Pizza Hut


Target Market

üTarget audience is basically anyone and


everyone who loves to eat pizza

üAge group of 12 to 30

üPizza has long been targeted to families,


because of the convenience that is present
when serving pizza to a group.

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