SHAYNA GOLDBERG
Arts & Media | Marketing | Non-Profit Experience Summary
Experienced with event and arts management, organization, marketing, public relations, team building, decisive reasoning, negotiation, social media, and out-of-the-box thinking
Academic
Masters of Business Administration and Arts and Media Administration Diploma Sep 2011-Apr 2013 Schulich School of Business, York University (YU), Toronto, ON Specializations: Arts & Media Management and Marketing Elected President of Arts & Media Management Club Elected 1st Year Graduate Business Council (GBC) Community & Alumni Affairs Representative & Elected 2nd Year GBC Representative Completed an 8-month strategic field study with a landmark Toronto theatre Bachelor of Arts Honours Fine Arts Cultural Studies, YU Jun 2008
Awards
Schulich School of Business Bursary Onex Award in Arts & Media Administration Bickell Internship Award Schulich School of Business Bursary Schulich School of Business Entrance Bursary Winters College Masters Prize: Outstanding Contribution to College Life 2013 2012 2012 2012 2011 2008
Professional
Managing and Marketing Assistant Fugue Theatre, Vancouver, BC Dec 2013-present
Public Relations Representative Apr 2013-present Freelance, Toronto, ON Assist with development, media and public relations for performing arts productions Production Consultant Jun 2012-Aug 2012 Classical Theatre Project (CTP), Toronto, ON Provided input and assisted with the development of a new production Developed a marketing plan for the project General Management Intern May 2012-Aug 2012 Lower Ossington Theatre, Toronto, ON Assisted with marketing, publicity and the development of future seasons Acted as the public relations representative, running all events Completed a thorough market analysis in order to develop a more identifiable brand
SHAYNA GOLDBERG
Group Sales, Company and Front of House Manager Jun 2009-Aug 2011 CTP Face of CTP, Front line liaison for company Communicated with hundreds of teachers across Ontario; succeeded in doubling the companys network and audience of students and teachers Managed group sales for schools to see performances of Shakespeare for youth o Required to maintain records and remember details for all bookings Negotiated with agents and drew up contracts for all companys performers Assisted in the development of new ticketing systems in order to ease the stress of the clients, including through financial programs Production Intern & Office Assistant CTP Assisted with marketing, publicity and office affairs Liaised with teachers and other end-users of company services Planned and managed all events held by the company Sep 2008-Jun 2009
Office Assistant & 40th Anniversary Event Coordinator Jun 2007-Apr 2008 Winters College, YU Communicated with all incoming students and answered all questions Organized and facilitated all events associated with the anniversary of the college Assisted with all college affairs that dealt with Frosh Week including serving as liaison between the office and all student clubs and groups Cash Supervisor Sep 2006-Aug 2007 Shoppers Drug Mart, Toronto, ON Supervised cashiers and acted as substitute manager Responsible for accounting for all funds in store and the transfer of deposits
Additional
Wedding and Event Planner, Private, Toronto, ON Assistant Producer, Argentan Heart, Toronto, ON Treasurer, Club Ruach, Naamat Toronto, ON President, Winters College Alumni Association, YU Secretary, Board of Directors, Toronto Youth Theatre, Toronto, ON Volunteer, Juvenile Diabetes Research Foundation, Toronto, ON Volunteer, Toronto Burlesque Festival, Toronto, ON Performer, Cabaret: The Musical, The Alexander Singers, Toronto, ON Stage Manager and Assistant Director, York Orientation Directors Association, YU Director and Vice-President Social/Cultural Affairs, Winters College Council, YU Stage Manager and Performer, Vanier College Productions, YU Avid interest in live theatre, event management, musicals, film, local art production, furniture restoration, travel, food, mentoring, volunteering
