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Market Survey On Parle-G

Parle-G is a popular biscuit brand in India that was established in 1929. It has the largest market share of biscuit sales in India at 56.25%. The market survey covered several areas in West Bengal and found that Parle-G is the most popular biscuit brand due to its affordable price of Rs. 3 per packet and because it provides 10% extra quantity. While lower and middle income customers are loyal to Parle-G, higher income customers prefer other biscuit brands like Sunfeast for better taste and quality. The report recommends that Parle-G can improve quality, packaging, supply chain management, and use celebrity promotions to increase their appeal among higher income customers.

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dasganesh
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6K views

Market Survey On Parle-G

Parle-G is a popular biscuit brand in India that was established in 1929. It has the largest market share of biscuit sales in India at 56.25%. The market survey covered several areas in West Bengal and found that Parle-G is the most popular biscuit brand due to its affordable price of Rs. 3 per packet and because it provides 10% extra quantity. While lower and middle income customers are loyal to Parle-G, higher income customers prefer other biscuit brands like Sunfeast for better taste and quality. The report recommends that Parle-G can improve quality, packaging, supply chain management, and use celebrity promotions to increase their appeal among higher income customers.

Uploaded by

dasganesh
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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GAN ESH D AS & S UROJI T DUTT A

MARKET SURVEY ON PARLE-G


INTRODUCTION
Parle-G or Parle Glucose biscuits
are one of the most popular
confectionary biscuits in India.
Parle-G is one of the oldest brand
names in India and is the largest
selling brand of biscuits in India.
For decades, the product was
instantly recognized by its iconic
white and yellow wax paper
wrapper with the depiction of a
young girl covering the front.
The company's slogan is popular
among the Indian consumer
population, reading G means
Genius. The name, "Parle-G", is
derived from the name of the
Indian rail station, Vile Parle,
PROFILE
In 1929 a small company by the name of Parle
products emerged in British dominated India. The
intent was to spread joy and cheer to children and
adults alike, all over the country with its sweets
and candies.

A small factory was set up in the suburbs of


Mumbai, to manufacture sweets and toffees. A
decade later it was upgraded to manufacture
biscuits as well.

Apart from the factories in Mumbai and Bangalore


Parle also has factories in Bahadurgarh in Haryana
and Neemrana in Rajasthan, which are the largest
biscuit and confectionery plants in the country.
PRODUCTS AND PACKAGES
BISCUITS :-Parle - G, Krackjack, Krackjack
Crispy Creams, Monaco, Kreams, Hide and
Seek, Hide & Seek Milano, Digestive Marie,
Parle Marie, Milk Shakti, Parle 20-20
Cookies, Nimkin.

TOFFIES :- Melody, Mango Bite, Kaccha


Mango Bite, Poppins, Kismi Toffee,

Orange Candy, Xhale

Musst Bites, Monaco Bites Cheeslings,


Sixer, Musst Stix & Musst Chips

Pack Sizes available: 19 G, 44 G, 44 G,


66 G, 93.5 G, 231.5 G, 346.5 G, 400 G, 462
G,
MARKET SURVEYED
1.DURGAPUR STATION
2. MUCHIPARA
3. BAMUNARA
4. BIDHANNAGAR
5. PHULJHOR
6.ARRAH MORE
7. CITY CENTRE
1 .SU NF EAST
T A R D UC T

2.T IGE R
PR O

3. PRIY A
GET

4. NAST A -G

CO
OR
MPE
PARL E-

TI T
G
AR EA
S
FINDINGS
Ø PARLE-G IS THE MOST POPULAR NAME IN
MARKET.
Ø MARKET LEADER IN ITS CLASS.(Rs. 3/PACKET)
Ø PARLE-G HAS MAXIMUM SHARES (56.25%)
WITH RESPECT TO OTHERS.
Ø PARLE-G TARGETS LOWER & MIDDLE CLASS
PEOPLE .IT ALSO TARGETS WHERE MAXIMUM
FLOATING CUSTOMERS ARRIVES.
Ø SOME WHERE IT HAS HUGE DEMAND.
Ø PARLE-G PROVIDES 10% EXTRA IN QUANTITY.
CONCLUSION
THE CUSTOMERS OF LOWER & MIDDLE
CLASS PEOPLE WHO CONSUMES PARLE-
G,THEY ARE LOYAL TO THEIR PRODUCT
BECAUSE OF EXTRA 10% QUANTITY .
THE CUSTOMER OF HIGHER -MIDDLE &
HIGHER CLASS PEOPLE GENERALLY
CONSUMES OTHER PRODUCT SUCH AS
SUNFEAST AND OTHERS BECAUSE OF
IT’S TASTE AND QUALITY.
REC OMM END ATION
PARLE-G CAN IMPROVE THEIR QUALITY
WITH DIFFERENT VARIETY AND
FLAVOUR.
IT CAN IMPROVE THEIR SUPPLY CHAIN
MANAGEMENT.
IT CAN CHANGE THEIR PACKAGING TO
HAVE A NEW LOOK.
PARLE-G CAN USE ANY CELEBRITY TO
PROMOTE THEIR PRODUCT.
PARLE-G CAN USE SOME OTHER
INGREDIENTS INSTEAD OF ONLY
?
THANK
YOU

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