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Types and Benefits of Research Methods

This document defines and provides examples of different types of research methods, including interviews, questionnaires, focus groups, and quantitative and qualitative research. Interviews can be open-ended or closed-ended and allow for direct conversation, while questionnaires use written questions that respondents answer in writing. The advantages of interviews include face-to-face interaction and clear expression, while questionnaires allow for detailed written responses but lack personal interaction. Both methods have pros and cons depending on the specific research needs.

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4K views1 page

Types and Benefits of Research Methods

This document defines and provides examples of different types of research methods, including interviews, questionnaires, focus groups, and quantitative and qualitative research. Interviews can be open-ended or closed-ended and allow for direct conversation, while questionnaires use written questions that respondents answer in writing. The advantages of interviews include face-to-face interaction and clear expression, while questionnaires allow for detailed written responses but lack personal interaction. Both methods have pros and cons depending on the specific research needs.

Uploaded by

nrana1
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOC, PDF, TXT or read online on Scribd
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Types of research and Examples of research Pro’s Con’s Source

definition

Interviews – An interview Open interviews- This is an The advantage of an Sometimes the http://en.wikipedia.org/wiki/Interview
is a conversation between interview that has a series interview is that it is a interviewer will not be as
of questions that are to be
two or more people, for answered in more detail.
conversation that is face open as they would be,
example a interviewer Closed interview- this is to face, and also the because they may be shy
asks the questions and the were you have a set of tick interviewee can express
interviewee answers box questions. themselves clearly.
A questionnaire is a series The advantages of a
Questionnaire- A formal, of questions that are questionnaire are that
written, set of closed- answered by someone. people can write their
ended and open-ended You can send it by mail answers in full details.
questions that are asked and personally.
of every respondent in the
study.

Focus groups

Ratings/ circulation/
figures/hits/box office
Quantitative research

Qualitative research

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