CommunicationWorkflow

Concept Return
Clarify Goal Files Addressing
Identify Message Fianl
Billing
Audience Need Check
Build Customer to Delivery
Communication Need Client/ Proof Approve
Refine Audience Proofs
Plan Product
Need T
STAR
Consultant Del Production
Lead
d s i ve Lead

ee r
Client FEED B ACK
Ins
N e in ment
u
Int re C Liaison

Pr
at lop er o
Consultant
Need ve
u n
m icati
es Supplier
y

t
y D ip

rp Met

od
Files/
teg tic
tif

or
s
m
Stra Par

Artwork

ate
Communication
I de n

u ct
on
Plan geme
an a Specs
Co

M nt

Audience to
leader
External

to record
process Reproduction

ud
al

rn
A

ien Int e Final

u ct
Proof
nti ild

Stra gy
Pla

Al ica

Budget?
mu

de Bu

Product
ty

Identify
ig t

te
w Quality
n

&
n

od
io ith ain I Approval Check
Resources? Scope n t
in d
n

Sta Ma ran
ro teg
Pr

y b
Second
P

jec gn Draft
Project
t esi Design
Lead
D Lead

Develop
to Design
Team
Inhouse?
Plan Product First
Outsource?
Assemble Assemble Draft
Team Content
Creative Content Creative
Concept People Process
Resources Approval
Concept
Quotes Approval