Eric Sorensen
[email protected]
personal and reference phone numbers available upon request
OBJECT!E" To continue being a creative leader# building supreme brands# with a
stunning# stor$%driven approach. Effectivel$ coaching and improving teams b$ stud$ing
mar&et trends. 'sing m$ &nowledge of communication and mar&eting to grow the value
of the brand.
E()E*E+CE"
WREX-TV Rockford, Illinois
Chief ,eteorologist -../%present
0ead and manage team of three ,eteorologists.
E1clusive beta%tester of 2eather Central 3usion Software.
4nchored non%stop severe weather coverage# communicating vital safet$ information.
5eveloped partnerships with eight radio stations.
,ar&et%leader on Social ,edia.
Coordinator of nationall$ recogni6ed severe weather campaign" )ro7ect" Tornado.
5eveloped one of the most%clic&ed weather blogs in the nation.
Coordinated the most successful weather radio campaign in the nation.
Two%time Emm$ 4ward +ominee.
Two%time award winner b$ llinois Broadcaster8s 4ssociation.
)eople8s Choice 9Best ,edia )ersonalit$9 b$ readers of the *oc&ford *egister Star.
0ed creative team to brand :/+ews8 weather and news graphics# including weather
slogans.
KLTV Tyler, Texas
,orning and ,idda$ ,eteorologist -...%-../
Coordinated $earl$ spring severe weather program. Spo&e to :#...; students about
tornado preparedness.
+on%stop coverage of countless tornado events.
Coordinator of 9East Te1as 2eather S$mposium9 -..:%-../.
<0T! 9,ost !aluable )la$er 4ward.9 3ourth =uarter. -..:.
KTRE Lufkin, Texas
Chief ,eteorologist :>>>%-...
)romoted from 2ee&end to Chief ,eteorologist within ? months.
4ssisted in the design of station8s website and weather graphics.
*eported live during tornadic and winter weather events.
@ost for +on%Stop ,54 telethon.
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3requent volunteer for communit$ events# including 9Our Cit$# Our Stor$.9
ourcit$ourstor$.com
!olunteer presenter for Boone Count$ 9Safet$ Town9 for ten $ears. -../%-.:/.
!olunteer and advocate for 3riends 3orever @umane Societ$# Stephenson Co.
Coach to man$ ,eteorologists and reporters who are now in large television mar&ets.
4 leader who has developed countless partnerships and friendships with the citi6ens of
*oc&ford.
Coordinated massive relief effort for owa flooding which gained the help of '.S.
Senator 5ic& 5urbin. -..A.
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Bachelor of Science 5egree# +orthern llinois 'niversit$# Broadcast ,eteorolog$# ,a$
:>>>. Emphases" ,athematics# Communication# Journalism# S$noptic 3orecasting#
Stream ,anagement.
College )reparator$# Bo$lan Central Catholic @igh School# *oc&ford# llinois# ,a$ :>>B.
)*O3ESSO+40 *E3E*E+CES"
0aura Cibbs%Creen# )ublic *elations and +ew ,edia ,anager# *oc&ford )ar& 5istrict#
*oc&ford# llinois
,ichelle )oliv&a# 4ccount E1ecutive# )* Etc.# *oc&ford# llinois
)ablo <orona# ndependent 3ilmma&er and Communit$ Organi6er# *oc&ford# llinois
,i&e Costello# 5irector of +ew ,edia# *oc&ford )ar& 5istrict# *oc&ford# llinois
,aggie @radec&$# 5irector of Communit$ Content# Catehouse ,edia# *oc&ford# llinois
,ar& @enderson# Chief ,eteorologist# 23*%T!# *oc&ford# llinois
Creg Bobos# ,orning ,eteorologist# 2*E(%T!# *oc&ford# llinois
