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Titan Raga: Ethnic Watches for Women

Titan Raga is a new watch brand targeting middle class Indian women aged 20-50. It aims to penetrate 5% of the women's watch market annually with contemporary designed watches priced between 1400-5000Rs that have an ethnic touch. The brand will be promoted through advertising, media, brand ambassadors, and encouraging multiple purchases, and will be distributed through exclusive Raga stores, multi-brand stores, and online stores.

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Arpit Kasture
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111 views4 pages

Titan Raga: Ethnic Watches for Women

Titan Raga is a new watch brand targeting middle class Indian women aged 20-50. It aims to penetrate 5% of the women's watch market annually with contemporary designed watches priced between 1400-5000Rs that have an ethnic touch. The brand will be promoted through advertising, media, brand ambassadors, and encouraging multiple purchases, and will be distributed through exclusive Raga stores, multi-brand stores, and online stores.

Uploaded by

Arpit Kasture
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Titan Raga

Contemporary elegance in ethnic


design
for
Contemporary women
Presented by Vidya Dinesh Nair
Market
Only 25% of Indian Population owns watches

18-25 yrs make up bulk of population

Womens watch- downsized versions of gents
watch

Increase in middle class, life style spending


Target market size > 442 million

Competitors Eganas Pierre Cardin,
Citizens Eco drive, Chinese watches

Marketing Objective penetrate 5%
annually

Pricing - between 1400-5000Rs

Positioning Contemporary design with
ethnic touch with identity for middle class
women of age 20-50

Promotion Ad and media mix, brand
ambassador and encouraging multi
ownership

Distribution - Exclusive Raga stores, multi-
brand stores and online stores

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