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Questionnaire

This questionnaire asks respondents about their edible oil usage habits and perceptions of different brands. It collects information on gender, age, favorite brand, awareness of and exposure to the Vimal brand, factors influencing purchase decisions, use of different oils for different foods, awareness of rice bran oil and the Vimal rice bran oil product, and perceived benefits and suggestions regarding edible oils. In the end, it asks for suggestions to improve the Vimal brand.

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Sahil Modh
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275 views2 pages

Questionnaire

This questionnaire asks respondents about their edible oil usage habits and perceptions of different brands. It collects information on gender, age, favorite brand, awareness of and exposure to the Vimal brand, factors influencing purchase decisions, use of different oils for different foods, awareness of rice bran oil and the Vimal rice bran oil product, and perceived benefits and suggestions regarding edible oils. In the end, it asks for suggestions to improve the Vimal brand.

Uploaded by

Sahil Modh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Questionnaire

1) Select your Gender?


a. Male
b. Female

2) Select you Age?
a. 20-30
b. 31-50
c. Above 50

3) When you think of Edible oil, which brand comes into your mind 1
st
?
a. Vimal
b. Tirupati
c. Fortune
d. Gulab
e. Ankur
f. Rani
g. Any other

4) Have you heard about Vimal oil?
a. Yes
b. No

5) If yes then from which sources u get to know?
a. TV ad
b. Hoarding
c. Newspaper
d. Radio
e. Friends or Relatives

6) Factors affecting your buying decision?
a. Price
b. Quality
c. Brand Name
d. Service
e. Health Concern

7) Are you using different type edible oil for cooking different type of foods?
a. Yes
b. No
8) If yes then which kind of edible oil you are using?
a. Cottonseed oil
b. Groundnut oil
c. Sunflower oil
d. Rice bran oil
e. Mustard oil
f. Palmoline oil
g. Soyabin oil

9) Do you know about Rice bran oil?
a. Yes
b. No
10) If yes then of which company you think of?
a. Vimal
b. Fortune
c. Any other
11) R you aware of benefits of rice bran oil?
a. Yes
b. No
12) Who had suggested you to use your current edible oil?
a. Friends
b. Relatives
c. Doctor
13) Which factors do you want to change in Vimal?
a. Service
b. Packaging
c. Quality
d. Price

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