Copyright 2013 Bristlecone 1
Go to Market Strategy
Customer
Experience
Closed Loop
Feedback
System
Customer
Segmenta
tion
Customer
Insights
Identify
Competit
ors and
their
segment
Offerings
Unique
Value
Propositi
on
Sales and
Support
Model
Bridge to
Growth
Customer
& Market
Value
Proposition
Product/Service
Product / Service Segmentation
Delivery Model
Product Lifecycle Management
Pricing
Pricing Strategy
Product Pricing
Branding & Marketing
Branding
Category Marketing
Post Sales Support
Customer Support
Process Improvement and Innovation
Design Delivery
Copyright 2013 Bristlecone 2
Thank You
Bristlecone
488 Ellis Street
Mountain View, CA 94043
T +1 650 386 4000 F +1 650 961 2369
www.bcone.com
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