Online Marriage
Service Providers
Current Scenario
ØMatrimonial sites are now the 13th most
popular mainstream online activity
ØOver 12 million Indians use online
matrimonial searches
Ø50% members of marriage portals live in
the five metros
Ø79% of online matrimony surfers are well-
qualified
ØØ100 odd matrimonial sites exist in India.
ØThe organized matrimonial business in
India is worth about Rs 1,000 crore (Rs 10
billion).
ØIn a country of 1.12 billion people, Internet
users number around 45 million. Of those,
approximately 6 million to 8 million are seeking
future mates online
Source: Study by JuxtConsult
Main Players
Shaadi.com
BharatMatrimony.com
Jeevansaathi.com
TimesMatri.com
Simplymarry.com
Growth Potential
50% growth rate in marriage site sector.
Acc. to US-based EmPower Research, the
online matrimony industry in India may
reach 21 million registrations with
revenues of $63 million by 2010-2011
Current Internet growth rate: 25% to 30%
YOY
Competitor Analysis
Traffic
Number of people visit sites
Criteria & Shaadi BM Jeevansathi SimplyMarr
Change
People 695,190 34,824 31,339 y21,782
Average stay (Average no. of min, on the site per visit)
Avg Stay 6:31 5:23 2:19 4:14
Source : Compete.com
According to Ranking.com
Shaadi.com – 477
JeevanSathi.com – 1317
BharatMatrimony – 2215
SimplyMarry - 11701
(The lesser the rank - the better of course)
People Count-Monthly
Well Shaadi seems to be the clear winner
Popularity - Internationally
and amidst NRI’s
Percentage traffic from various countries
Shaadi BM Jeevansathi SimplyMarr
India 53.1 72.5 80.5 y63.2
USA 11.5 4.6 3.1 4.5
UK 6.2 - - 2.9
UAE 3.5 4.0 2.4 10.6
Traffic rank in various countries
India 31 28 94 241
USA 1646 11108 28734 51292
UAE 276 693 1287 1260
Ranking
Google PageRank - Higher the better - Shaadi/SimplyMarry
AlexaRank - Lesser the better - JeevanSaathi
Compete Rank - The lesser the better - Shaadi
Quantcast Rank (Quantcast provides US base site visitor demographic
statistics) - The lesser the better -BM
Technorati Links - The more the number of links, the better for a site
-Shaadi
Price Comparison
Duration Shaadi.c JeevanSathi.c BharatMatrimonySimplyMarry
3 months om
1595 om
1350 – 1900 .com
1590 – 2290 .com
500
6 months 2655 1900- 2750 2690 – 3890 1000
9 months - - 3440 - 4990 -
12 4250 4100 - 2500 - 3500
months
Note: All figures mentioned are in Indian Rupees (INR)
The name is short and simple and most relevant
largest NRI audience.
nice secure feel about it
Simple search
Dynamic testimonial
Shaaditimes.com – A Wedding Portal of sorts
Group of 15 portals
Extremely popular amidst South Indians and for other
regional services
A reason why someone would visit BM before Shaadi
is:
- Good advertising by BM
- Word of Mouth
The Search is again simple and efficient.
Displays results without having to register
Too aggressive while Marketing themselves
India's anti-monopoly watchdog, Monopolies and
Restrictive Trade Practices Commission (MRTPC) asks
to stop success Ads to matrimony website
Bharatmatrimony.com
ISO 9001:2000 certification
Matrimony Xpress: blogging platform
JeevanSathi comes from the stable of
InfoEdge, i.e. it is a Naukri.com group
company
Most traffic at least in India
Too many paid membership options -18!
Promoted by TimesGroup
Leading off-line matrimonial service
Great position to be eventual leaders if they
can utilize the newspaper matrimonial
classifieds
Simple tactic –
◦ show the benefit of a free listing on
SimplyMarry.com
◦ when a person buys a listing for the matrimonial
classified in the newspaper , later on try to
convert him into a paid online customer
Analysis of the Ads
Shaadi.com
Target Audience: Youth looking forward to
marriage in the near future
Ad emphasis: Finding the right partner
Ad execution:
◦ Fun and enjoyment
◦ Ads based on real life examples
◦ Animation based ads
Key message: Helping today's youth in
making the right decision in marriage
Reason to believe: Ad presentation
synchronizes with the youth mind set
BharatMatrimony.com
Target Audience:
◦ Parents looking for a match for their children
◦ Youth looking forward to marriage in the near future
Ad emphasis: Right combination of cultural and
modern values
Ad execution:
◦ Endorsement to movies
◦ Regional portal ads: websites dedicated to individual
states
Key message: Finding a match with the perfect
blend of modern and traditional values
Reason to believe: Ad presentation depicts
present scenario; a spouse who understands
you and your family needs
SecondShaadi.com
Target Audience:
◦ Parents looking for a remarriage option for their
children
◦ Close family members and friends
◦ Individuals – divorced or widow/widower
Ad emphasis: Giving marriage a second chance
Ad execution:
◦ Emotional and sensitive
◦ Very realistic approach
Key message: To convince people for remarriage
Reason to believe: High appeal to the concerned
segment
Our Brand
Brand Name: marriage4nri.com
Target Audience: Providing a dedicated
marriage portal for NRIs
◦ Huge Market potential
◦ No major players in the market
Brand Positioning:
◦ Credibility and authenticity
◦ Huge data resource for the customer
Brand Image:
◦ Trusted and reliable source of information
◦ Availability of other extended services
◦
Recommendations
Services and Features
Services:
◦ Verification and stamping of profiles
◦ Online dating services
◦ Astrological/Horoscopes matching
◦ Wedding planning services
◦ Honeymoon packages
◦ Sending gifts, cards etc
◦ Providing online counseling
Features:
◦ Country specific orientation
◦ Matchmaking as per: Community, Religion,
Country, Occupation
◦
Thank You
