Is the goal of maximizing the stock price good for society; that is, do the
same actions that maximize stock prices also benefit society?
The same actions that maximize stock prices also benefit society. Stock price
maximization requires efficient, lo!cost operations that produce high!quality
goods and ser"ices at the loest possible cost. Stock price maximization
requires the de"elopment of products and ser"ices that consumers ant and
need, so the profit moti"e leads to ne technology, to ne products, and to
ne #obs. $lso, stock price maximization necessitates efficient and courteous
ser"ice, adequate stocks of merchandise, and ell!located business
establishments!!factors that are all necessary to make sales, hich are
necessary for profits.
In a recent study of fi"e hundred corporations %rofessor &ack Skeptic
found that non one firm mentioned maximizing shareholders' ealth as
an ob#ecti"e of the firm. (n the contrary, most of the stressed profitability
and risk as the key "ariables affecting their decision. )iscuss the
implications of these findings.
*+e ha"e no goals for the firm, e are too busy making money, - hy
might this be a perfectly acceptable motto for a corporate president? +hy
might this same motto be unacceptable for the authors of a textbook on
capital budgeting?