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Marketing Mix: One of The Marketing Tools

The document discusses the marketing mix, which is a combination of marketing tools used by companies to satisfy customers and achieve organizational goals. It describes the four Ps of marketing - Product, Price, Place, and Promotion. For each P, it provides details on key considerations for tangible and intangible products. Product refers to the core offering including brand, quality, and features. Price includes pricing strategies and being competitive. Place is about distribution channels and easy access for customers. Promotion encompasses communication, advertising, and strategies to raise awareness of the brand.

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Lê Vương Nhật Nghi
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43 views15 pages

Marketing Mix: One of The Marketing Tools

The document discusses the marketing mix, which is a combination of marketing tools used by companies to satisfy customers and achieve organizational goals. It describes the four Ps of marketing - Product, Price, Place, and Promotion. For each P, it provides details on key considerations for tangible and intangible products. Product refers to the core offering including brand, quality, and features. Price includes pricing strategies and being competitive. Place is about distribution channels and easy access for customers. Promotion encompasses communication, advertising, and strategies to raise awareness of the brand.

Uploaded by

Lê Vương Nhật Nghi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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MARKETING MIX

One of the best marketing tools


Presented by: Le Vuong Nhat Nghi
2TMA K37.751.075
Overview
Definition of Marketing Mix
The best known model:
Product
Price
Place
Promotion

4Ps
What is Marketing Mix?
A combination of marketing tools
that a company uses to:
Satisfy target customers
Achieve organizational goals
The mix elements can be altered
Different types of marketing mix





Tangible products
Intangible products (Services)
1. PRODUCT (or Service)
1. PRODUCT (or Service)
Brand name
USP
Appearance
Packaging
Quality
Functionality
Installation
After-sale service
Warranty

Product decision includes:
2. PRICE
Includes pricing strategy of a
company for its product.
Find target customers
Find marketing channels
One of the most complex
marketing decisions. It can be:
A key component in product image
A powerful sales promotion tool
A weapon used in competition
3. PLACE (Placement)
It includes:
WHERE the product is placed
Other activities to ensure the
availability of the product
Distribution channels:

3. PLACE (Placement)
Pay attention to
Convenient location
The stores size
Lighting
Friendly staff

A pleasant
environment
A happy
customer!
4. PROMOTION
Includes all communication &
selling activities to:
Raise customers awareness
Encourage sales
Create or change a brand image
Maintain market share
Promotion campaign
The costs for promotion are HUGE
Careful analysis


Some common types of Promotion:

Personal selling
Sales promotion
Sponsorship
Endorsement
Advertising


4. PROMOTION
Thank you for your listening!

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