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Newstatesman

This article analyzes the film industry's transition from 35mm film to digital formats. The transition to digital has significantly reduced production costs and made high quality cameras more accessible. It has also led film studios to embrace streaming platforms like Netflix, vastly increasing revenue from output deals. While Hollywood has adapted to the digital age, Broadway has been slow to evolve, risking obsolescence as the film and TV industries take advantage of new technologies.

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253 views2 pages

Newstatesman

This article analyzes the film industry's transition from 35mm film to digital formats. The transition to digital has significantly reduced production costs and made high quality cameras more accessible. It has also led film studios to embrace streaming platforms like Netflix, vastly increasing revenue from output deals. While Hollywood has adapted to the digital age, Broadway has been slow to evolve, risking obsolescence as the film and TV industries take advantage of new technologies.

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api-280074071
Copyright
© © All Rights Reserved
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Blakeley1

MadeleineBlakeley
26January,2015

1.Alexander,Helen,andRhysBlakely."ThatsAll,Folks:WhattheEndof35mmFilmMeans
forCinema."
NewStatesman
.NewStatesman,8Sept.2014.Web.25Jan.2015.

2.Thisarticleanalyzestheimplicationsofthemotionpictureindustry'stransitionfromfilmto
digitalformatsforboththeproductionandviewingofmovies.Thearticlecomparesandcontraststhe
debatesbetweenadvocatesof35mmfilmandthosewhohavemadethetransitiontodigitalfilming.
Digitalfilmingisalmost90%cheaperthanshootingwithfilm,andhighqualitydigitalcamerasare
extremelyaccessible.Theatresseekingtofilmliveperformancescouldproducehighquality,lowbudget
tapingsthatrequireminimumpostproductionandeasilygeneratesubstantialprofits.Thisarticlealso
discusseshowthetransitionfromfilmtodigitalrepresentstheindustrysevolutionintoamoreweband
streamablecontentbasedindustry.Withthefilmandtelevisionindustriestakingadvantageofnew
technologiestoimprovecost,quality,storage,andproductionoffilms,Broadwayisleftbehindtoeat
thepioneeringdustoftheseevolvingindustries,assaidbyTimSarnoff,theheadofthedigital
productionsdivisionforTechnicolorYouhavetobeverypragmaticinthisbusinessmovewiththe
timesandprovidewhatyourclientsneed.

3.Theothercurrentbrightspotforthestudiosisthebattleformarketsharebetweenstreaming
servicesincludingNetflixandAmazonPrimeandtheirtelevisionbasedrivalssuchasHBO.Thishas
vastlyincreasedthecostofsocalledoutputdeals(inwhichthestudiosselltherightstoshowtheirback
catalogues).Thedigitaleconomy,itseems,isfinallyshowingHollywoodsomelove:overthenextthree
years,Netflixaloneisexpectedtopaysome$5bnforaccesstomovies.Allinall,then,Hollywoodis
notdoingtoobadly,buttheindustryisstillachingtocutcostsandthisiswheredigitalexcels(Helen

Blakeley2

AlexanderandRhysBlakely).Overlaidon[thecheapcostsofdigitalproduction]isthegrowing
importanceofglobalboxofficereceipts.Digitaldistributionmakesitfeasibletolaunchamovie
simultaneouslyontensofthousandsofscreensacrosstheplanet,fromCartagenatoKolkataand,
whileyoureatit,onplatformssuchasiTunesandonaeroplanes(HelenAlexanderandRhysBlakely).
Turningonasixpenceisnecessarytosurvivethedigitalrevolution(HelenAlexanderandRhys
Blakely).Youhavetobeverypragmaticinthisbusinessmovewiththetimesandprovidewhatyour
clientsneed(TimSarnoff,headofthedigitalproductionsdivisionforTechnicolor).

4.TheNewStatesmanisamagazineestablishedin1913,andhaskeptrunningsincethen.The
authorsofthisarticleareHelenAlexander,whoisisaresearcherandwriterbasedinLosAngeles,and
RhysBlakelywhoisanLAcorrespondentfortheTimes.Thissourcecontainslittlebias,asitexamines
bothpointsofviewfroma35mmfilmcentricviewtoadigitalcentricview.

5.Iwillusethisinformationtoemphasizehowthefilmandtelevisionindustriesareevolving
andmovingtowardsotherplatformsandtechnologiesastheybecomemoreavailable.Iwillcomparethe
actionsoffilmandtelevisioncompaniestothoseofBroadwayinordertoprovideaclearexampleof
Broadwayslackofevolutioninaneverchangingworld.PerhapsBroadwaysstrugglesdonotcome
frominflatedbudgetsandmusicals,butfromtheinabilitytoexpandtheircontentacrossmultiple
platformsandbringinprofitsthatallowthemtoproducelesstraditionalcontent.

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