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The document outlines the business plan for a hotel in 2009. It includes sections on the hotel's vision, goals and strategic assessment. It analyzes the hotel's facilities, rooms, food and beverage outlets and competitors. It also discusses the hotel's marketing, human resources and financial strategies and budgets for 2009.

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FahmiAlFaqir
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26 views2 pages

Table of Content

The document outlines the business plan for a hotel in 2009. It includes sections on the hotel's vision, goals and strategic assessment. It analyzes the hotel's facilities, rooms, food and beverage outlets and competitors. It also discusses the hotel's marketing, human resources and financial strategies and budgets for 2009.

Uploaded by

FahmiAlFaqir
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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BUSINESS PLAN 2009

TABLE OF CONTENTS
SECTION

PAGE

1. EXECUTIVE SUMMARY

2. VISION & MISSION STATEMENT

23

3. GOALS & OBJECTIVES

4. STRATEGIC ASSESSMENT
4.1. Hotels SWOT Analysis
4.1.1. Strengths

4.1.2. Weakness

4.1.3. Opportunities

4.1.4. Threats

4.2. Food and Beverage SWOT Analysis


4.2.1. Strengths

4.2.2. Weakness

4.2.3. Opportunities

4.2.4. Threats

5. PRODUCT ANALYSIS
Summary of Facilities and Services
5.1. Room Accommodation

89

5.2. Food & Beverage Outlets

10 11

5.3. Other Facilities

11

6. MARKET CONDITION
6.1. Business Environment

12 13

6.2. Overview of Current Market Condition

14

6.3. Market Perception of competitive Set

15 20

6.3.1. Hotel Competitor Product Analysis

21 26

6.3.2. Hotel Competitor SWOT Analysis

27 29

6.3.3. Actual Projection Number of Room Sold

30

6.3.4. Hotel Competitor Market Share Analysis

31

BUSINESS PLAN 2009

7. MARKETING STRATEGY
7.1. Rooms Department Strategy Overview
7.1.1. Rooms Overview

32

7.1.2. Comparative Sales & Business Mix Flowchart by

33 34

Room type
7.1.3. Comparative Sales & Business Mix Flowchart by

35 36

Market Segment
7.1.4. Comparative Sales & Business Mix Flowchart by

37 38

Geographic Country of Origin


7.1.5. Achievement 2008 by Market Segment

39

7.1.6. Market Segment Budget 2009

40

7.1.7. Situation Analysis, Strategy & Specific Action Plan

41 46

by Market Segment
7.1.8. Action Plan by Market Segment

47 52

7.1.9. Comparative Night Summary Flow Chart

53 54

7.1.10.Room Rate Structure

55

7.1.11.Sales Plan Trips & Trade Show

56

7.1.12.Public Relation Activities 2009

57 59

7.2. Food and Beverage Department Strategy


7.2.1. Comparative Food & Beverage Revenue Flow Chart

60 61
62 63

7.2.2. Competitors Price Comparison

64 75

7.2.3. Calendar of Event & Promotion Plan


7.3. Minor Operated Department Strategy
7.3.1. Health Club

76
77

7.3.2. Laundry
8. HUMAN RESOURCES STRATEGY
8.1. Manning Guide Summary

78 79

8.2. Human Resources Activities Plan 2009

80 91

8.3. Organization Chart

92

9. FINANCIAL BUDGET 2009

93 110

10. CAPITAL EXPENDITURE 2009

111 112

ii

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