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CAPE Communication Studies Notes

Advertisements often manipulate emotions, tell lies, and use enticing but misleading language and images to target peoples' vulnerabilities and desires to be popular, youthful, and free of loneliness and social fears. They connect these psychological needs to products in unrealistic ways to entrap consumers.

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Brandon Exd Alleyne
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2K views

CAPE Communication Studies Notes

Advertisements often manipulate emotions, tell lies, and use enticing but misleading language and images to target peoples' vulnerabilities and desires to be popular, youthful, and free of loneliness and social fears. They connect these psychological needs to products in unrealistic ways to entrap consumers.

Uploaded by

Brandon Exd Alleyne
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Introduction

Advertisements are creative but often the dangers and pitfalls outweigh the
creativity. First:

Manipulate ones emotions and play on their vulnerabilities.


They tell lies.
Use any technique language or visual to entrap us.

They target those who want/need to be popular.

Connect this desire with their products.


Be part of the gang Dont be left out-loneliness-fears as well
This is untrue.

They can play on peoples need to be youthful.

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