Business

Communicati
on,
Management
, and
Success
Module One
2014 The McGraw-Hill Companies, Inc. All rights reserved
McGraw-Hill/Irwin

Copyright 2014 by The McGraw-Hill Companies, Inc. All rights reserved.

Learning Objectives
LO 1-1 Recognize myths about onthe-job writing.
LO 1-2 Distinguish business
communication from other
school writing.
LO 1-3 Explain accomplishments
through communication.
1-2

Learning Objectives
LO 1-4 Understand costs for business
communication.
LO 1-5 Define criteria for effective
messages.
LO 1-6 Apply strategies for
communication analysis.
LO 1-7 Apply strategies for creative
thinking.
1-3

Verbal and Nonverbal

Communication
Verbal Communication
Face-to-Face/Phone
Conversations/Meetings
E-mail/Voice-Mail Messages
Letters, Memos, and Reports

1-4

Verbal and Nonverbal

Communication
Nonverbal Communication

Pictures/Company Logos
Gestures/Body Language
Who Sits Whereat a Meeting
How Long a Visitor is Kept Waiting

1-5

Workplace Communication
Challenges
40 million people in the U.S. alone
have limited literacy skills,
including some college graduates.
States spend more than $220
million annually on remedial writing
programs for employees.

1-6

Workplace Communication
Challenges
Corporations may spend $3.1
billion annually to fix problems
from writing deficiencies.
Two-thirds of private-sector
employers surveyed said writing
was an important responsibility for
employees

1-7

Workplace Communication
Challenges
Good communication skills are vital in
todays workplace.
Technology is making the globe a
smaller and busier place, one where
messages must be understood
immediately.
The better an employees
communication skills are, the better
his chance for success.
1-8

Myths About Workplace Writing

Secretaries will do all my writing.
Ill use form letters or templates
when I need to write.

1-9

Myths About Workplace Writing

Im being hired as an accountant,
not a writer.
Ill just pick up the phone.

1-10

Business and School Writing

Business and School Writing differ based on:

Purpose.
Audience.
Information.
Organization.

Style.
Document design.
Visuals.

1-11

What does communication

accomplish?
Internal
Subordinates
Supervisors
Peers

1-12

The Internal Audiences of the

Sales ManagerWest
Figure 1.1

1-13

What does communication

accomplish?
External
Customers/Stockholders
Unions/Government Agencies
Press/General Public

1-14

The Corporations
External Audiences
Figure 1.2

1-15

Basic Purposes
Workplace writing can have
one or more of these basic
purposes:
To inform.
To request or to persuade.
To build goodwill.

1-16

How much does

correspondence cost?
Employers paid an average of
$23.50 per hour per employee for
wages and benefits.
At that rate, an employer would
pay $21.15 for an employees time
spent writing a typical letter

1-17

How much does

correspondence cost?
Bad writing wastes time by:
Taking more time to read
Requiring more time to revise
Confusing ideas
Delaying action

1-18

What makes a message

effective?

Is clear.
Is complete.
Is correct.
Saves the readers time.
Builds goodwill.

1-19

How should I analyze business

communication situations?

Whats at stake to whom?

Should you send a message?
What channel should you use?
What should you say?
How should you say it?

1-20

PAIBOC
P What are your purposes in writing?
A Who is (are) your audiences?
I What information must your
message include?

1-21

PAIBOC
B What reasons or reader benefits
can you use to support your
position?

O What objections can you expect

your reader(s) to have?

C How will the context affect reader

response?
1-22

Thinking Creatively
Creativity is essential to success in
business and business
communication.
Thinking creatively often means
shedding common paradigms.

1-23

Thinking Creatively
Ways to become more creative
include
brainstorming,
working within limits,
consciously seeking problems or
dissonances that need work.

1-24