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Target Market Campaign Strategy Guide

This document outlines questions for a marketing campaign evaluation, asking about the target market, unique selling point, advertising strategy, logo and slogan design, campaign materials, celebrity endorsements, and placement of promotional videos. Specifically, it requests information on the target audience, dominant advertising approach, most memorable campaign element, appropriate media placement, consistency of materials, celebrity selections across local, music and sports industries, and matching a prior movie to showcase a public service announcement.

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Renzo Marquez
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75 views1 page

Target Market Campaign Strategy Guide

This document outlines questions for a marketing campaign evaluation, asking about the target market, unique selling point, advertising strategy, logo and slogan design, campaign materials, celebrity endorsements, and placement of promotional videos. Specifically, it requests information on the target audience, dominant advertising approach, most memorable campaign element, appropriate media placement, consistency of materials, celebrity selections across local, music and sports industries, and matching a prior movie to showcase a public service announcement.

Uploaded by

Renzo Marquez
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

TOP SECRET! FOR YOUR GROUP ONLY!

1. Enumerate the two most important characteristics of your target


market
2. What is the Unique Selling Point of your campaign?
3. What is the dominant strategy of advertising used. Why did you think
that was the best one?
4. Discuss the significance of the colors of your logo and slogan design.
Of all the campaign materials you presented, which one best highlights
your USP?
5. What makes your slogan effective in making your target audience
recall it?
6. Which would be more appropriate for your campaign to be printed on,
Newspapers or Magazines?
7. Discuss how your campaign materials are consistent with regards to
design and strategy.
8. If you had a radio ad, which one would it be played on, AM or FM?
9. Which local movie celebrity would you pick to endorse your
campaign?
10. Which celebrity from the music industry would you pick to endorse
your campaign?
11. Which celebrity from the sports industry would you pick to endorse
your campaign?
12.
Identify one local celebrity and one foreign celebrity to endorse
your campaign?
13. If you could feature one band or artist to create and/ or sing the
jingle for your campaign, who would you choose and why?
14. If the product is targeting both male and female audiences, what
element of your campaign would be appealing to women?
15. PSA videos are also shown along with trailers in movies, which
movie previously shown would be a good movie to show your video
with?

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