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Prospects of Starbucks Coffee Shop in Bangladesh Cafe Industry

The coffee market in Bangladesh is worth over 600 million and is dominated by brewed coffee. While there are currently around 50 premium coffee cafes in the country, this only begins to tap the potential market of 160 million consumers. Direct competitors for a new Starbucks location would include the 4 existing international coffee chains like Gloria Jean's as well as popular local cafes. Indirect competitors that also offer coffee include cafes located in hotels and restaurants along with international fast food chains.

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Naimul Kader
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259 views2 pages

Prospects of Starbucks Coffee Shop in Bangladesh Cafe Industry

The coffee market in Bangladesh is worth over 600 million and is dominated by brewed coffee. While there are currently around 50 premium coffee cafes in the country, this only begins to tap the potential market of 160 million consumers. Direct competitors for a new Starbucks location would include the 4 existing international coffee chains like Gloria Jean's as well as popular local cafes. Indirect competitors that also offer coffee include cafes located in hotels and restaurants along with international fast food chains.

Uploaded by

Naimul Kader
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Prospects of Starbucks Coffee Shop in Bangladesh Cafe Industry

Market Analysis:
If we analyze the cafe Industry timeline in Bangladesh we can see it has gone through four
phases so far:
Post - independence: A few handful of Chinese restaurant
Early 90s: Introduction to multi Cuisines
Early 2000s: Introduction of the International Fast Food Joints
Current Trend: International coffee shops introducing the cafe culture in Bangladesh
Competitive Landscape:
Existing coffee market size in Bangladesh is worth 600mln+. Contribution of brewed coffee is
almost two-third of the market while the instant coffee market counts for the rest of the
market. If the proposed chain coffee shop is opened in Bangladesh, it will face two types of
competitions: direct and indirect competition. At present, there are more or less 50 premium
coffee cafes in Bangladesh which happen to cater a mammoth market of almost 160 million
consumers which clearly indicates that there is a huge portion of the market still waiting to
be exploited. Among these 50 cafes, only 4 international chain coffee shops are currently
operating along with some local premium independent coffee cafes.
Direct Competition:
International Coffee Chain Shops in Bangladesh:
Gloria Jeans Coffee
North End Coffee Roasters
Coffee World
Barista Lavazza
Local Premium Coffee Shops:
Tabaq
Cuppa Coffee Club
Cofi 11
Red Shift
KIVA Khan
Ajo Cafe
Moka Coffee Cafe
Coffee Bar
Coffee Glory
Next Cup
Georges Cafe
Cafe Hollywood
Indirect Competition:

Coffee Shops in 5 star Hotels:


The Pool Cafe Pan Pacific Sonargaon Hotel
The Living Room The Westin
The Lobby Cafe Ruposhi Bangla Hotel
Chit Chat Radisson Blu Water Garden hotel
Restaurants and Joints that offer premium range coffee:
Baton Rouge
Bittersweet Cafe
Roll Express
Shwarma House
Captains World
Terra Bistro
International Fast Food Chains that also offer premium range coffee:
KFC
Pizza Hut
Pizza Inn
Nandos

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