Profit Growth

Strategies
By Brian Tracy
Simplify Your Life
Introduction
He who every morning plans the transactions of the day and follows out that plan, carries
a thread that will guide him through the labyrinth of the most busy life. (Victor Hugo)

veryone today has too much to do and too little time. You feel overwhelmed with your
duties, tasks and responsibilities. The challenge is for you to simplify your life in such

a way that you spend more time doing the things that are most important to you, and less
time doing those things that are not important at all.

In this lesson you will learn:

Methods, techniques and strategies that you can use to reorganize and restructure
your life

How to simplify your activities, get more done, and enjoy more time with
your family

How to set both priorities and posteriorities in everything you do

How to make zero-based thinking a part of your life and work

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1.

Determine Your True Values

The starting point of simplifying your life is for you to decide exactly what it is that
is most important to you. What are your values? What are your core beliefs?
What do you care about more than anything else?
The most important question that you must ask and answer, throughout your life

is, What do I really want to do with my life? What you want to do with your life
will invariably be an expression of your irreducible essence, the person that you
really are, deep inside.

To simplify your life, you should set peace of mind as your highest goal, and then
organize your life around it. Whatever gives you peace, satisfaction, joy and the
feeling of value and importance is right for you. Whatever causes you stress,
distraction, unhappiness or irritation is wrong for you. You must have the courage
to organize your life so you are doing more and more of the things that give you
the greatest joy and satisfaction, and less and less of the things that take away
from your joy and satisfaction.

2.

Decide Exactly What You Want

In every study I have ever seen, and in every interview with unhappy people, I
have found that they have one thing in common: they have no clear goals. They
have a lot of wishes, hopes and desires, but they do not have goals to which they
are committed. As a result, their lives go around in circles, leaving them feeling
dissatisfied and empty most of the time.

Start deciding what you want by writing out a list of at least 10 goals that you
would like to accomplish in the next year. Once you have written out this list,
review the 10 goals and then ask this question, What one goal, if I achieved it
in the next 24 hours, would have the greatest positive impact on my life?

This goal usually leaps out at you from the page. It is the one thing that would
have the greatest positive impact on your life. Whatever it is, put a circle around it.
You are now ready to reorganize your life and simplify your activities.

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Your most important goal becomes your Major Definite Purpose. You then make
a list of everything you can think of that you can do to achieve that goal. Organize
the list by priority, by what is more important and what is less important. Then,
begin immediately on the most important thing that you can do to achieve your
most important goal.

Throughout the day, think about your goal. When you get up in the morning, think
about your goal. When you go to bed at night, think about your goal. Do something
every day that moves you toward the achievement of the most important goal
you have. This action alone will simplify and streamline your life in ways that you
cannot imagine.

3.

Get Your Life in Balance

The key to balance is for you to be sure that your activities on the outside are
congruent, and in alignment with, your values on the inside. A sense of happiness,
peace, joy and relief comes when you return to your values, and make sure that
everything you do is consistent with them.

On the other hand, most of your stress, unhappiness, negativity and dissatisfaction
comes from attempting to do things in your outer world that are in conflict with your
most important values on the inside.

Use the 20/10 Exercise. Imagine that you have $20 million dollars, cash, in the
bank, tax-free. Imagine also that you only have 10 years to live and to spend and
enjoy this $20 million dollars. What changes would you make in your life?

One of the most important keys to simplification is for you to imagine that you have
no limitations on anything you would want to be, have or do. Imagine that you have
all the time and money you need. Imagine that you have all the skills and ability
that you need. Imagine that you have all the friends and contacts. Imagine that you
could do anything that you wanted. What would it be?

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4.

Practice Zero-Based Thinking in Your Life

In zero-based thinking, you draw a line under every decision or commitment you
have ever made. You then ask the question, Knowing what I now know, is there
anything that I am doing today that I would not start up again today if I had to
do it over?

This is an extremely liberating question. Fully 70% of everything you do will turn
out to be wrong in the fullness of time. To simplify your life, you must be willing to
admit, on a go-forward basis, that you are not perfect.

Be prepared to say the magic words, I was wrong!

Since you are going to be wrong most of the time, the sooner you admit it, the
sooner you can simplify and improve your life.

Be willing to say, I made a mistake. Most of the things that you do, especially
in business and your career, will turn out to be mistakes in time. There is nothing
wrong with this. This is how everyone learns and grows. What is wrong is when we
refuse to correct the mistake because our ego is invested in being right.

Gerald Jampolski once said, Do you want to be right, or do you want to be

happy? You have to make this decision for yourself.

Finally, learn to say regularly, I changed my mind. It is absolutely amazing how

many people dig themselves into holes of stress, anger, frustration and dissatisfaction
because they are not willing to admit that they have changed their mind. This is not
for you. You must stand back and look at your entire life. Is there anything in your
life that you would not get into again today if you had to do it over? If there is, have
the courage to admit that you have made a mistake (which all people do) and then
take the steps to change.

There are only four ways to change the quality of your life: you can do more
of some things, or you can do less of other things. You can start doing something
that you are not doing today, or you can stop doing something else altogether.

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5.

Reorganize Your Activities

Stand back and look at your life. Especially, look at the parts of your life that are
causing you stress and frustration. How could you reorganize those areas of your
life so that you are doing more and more of those things that give you the greatest
happiness, and fewer and fewer of other things.

Reorganize your life so that you are doing more tasks of a similar nature at the
same time. Start a little earlier, work a little harder, stay a little later. Do several
tasks at once, rather than spreading them out.

Continually think about how you could reorganize your life to make it simpler and
better.

6.

Restructure Your Work

Remember to apply the 80/20 Rule to everything you do. 80% of the value

of everything you do will be contained in 20% of the actions that you take. This
means that fully 80% of the things you do have little or no value.

The secret to restructuring your work (and your life) is for you to spend more and
more time doing the 20% of things that contribute the very most to your life and
work. Simultaneously, you should spend less and less time doing those things that
contribute very little. Sometimes, you should stop doing them at all.

The worst use of time is to do very well what need not be done at all.

7.

Reengineer Your Personal Life

The whole process of reengineering is based on the exercise of reducing steps in

any process. In business, we encourage people to make a list of all the steps in a
particular work process. Then, we look for a way to reduce the number of steps by
at least 30% the first time through. This is usually quite easy.

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In your own life, there are three keys to reengineering your life, reducing steps and
simplifying your activities:
First, delegate everything that you possibly can to other people. The more things

of low value that you delegate, the more time you free up, and the more time you
will have for the things that only you can do that make a real difference.

Second, outsource everything in your business that can be done by other

companies that specialize in that activity. Most companies are bogged down

engaged in activities that other companies can do for them better and more

efficiently, and usually at a lower price.

Third, eliminate all low value, no value activities. As Nancy Reagan said, Just
say No! to anything that is really not the highest and best use of your time.

8.

Reinvent Yourself Regularly

Imagine that your company, your job and your career disappeared overnight, and
you had to start all over again. What would you do differently?

Imagine that you had to combine and recombine your education and experience
into a new career or field of activity. What would you really love to do, if you had all
the skills, ability and money that you needed?

You should be reinventing yourself regularly, at least once each year. You should
stand back and look at your life and career and ask yourself, If I was not now doing this, knowing what I now know, would I get into it?

If the answer is no, then your next question is, How do I get out, and how fast?

9.

Set Priorities on Everything You Do

One of the best ways to simplify your life is to reorganize your life by priorities.
Realize and admit to yourself that most of the things you do have no or low value.

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By setting priorities, you focus more and more of your time on doing those few
things that really make a difference in your life.

The most important word in setting priorities is consequences. If something is

important, the potential consequences of doing it or not doing it are high. If something is unimportant, the potential consequences of doing it or not doing it are low.

Use the ABCDE Method to set priorities in every area of your life:
A = tasks that are important, they have serious consequences, the must be
done or you will get into real trouble or problems.
B = tasks that you should do, that have mild consequences, but can be put off
while you do your A tasks.
C = things that are nice to do, but have no consequences. Returning a phone
call to a friend, or going out for lunch with a coworker is a C task. It has no
consequences. It has no effect on your life, one way or the other.
D = tasks that you can delegate to others who can do them at least as well as
you.
E = eliminate, tasks that you can get rid of all together because they are no
longer as important as your A tasks.

Here is the rule: never do a B task when you have an A task left undone. Never
do a C task when you have a B task left undone.

Never give into the temptation to clear up small tasks first.

When you start each working day, identify your most important task, youre A-1
task. Whatever it is, start to work on that, and stay on that until it is complete. This
will simplify your life enormously.

Ask yourself, every hour of every day, What can I, and only I do, that if done well,
will make a real difference? Whatever your answer is to this question, work on
that above all others.

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10

Set Posteriorities on Your Life and Work

The only way that you can simplify your life and get control of your time is by

stopping doing certain things. You are already too busy. Your dance card is

full. It is impossible for you to simplify your life by simply learning how to be more
efficient and effective, and working on more things. Instead, you have to stop doing
as many things as possible.

In order to begin a new task, you must stop or discontinue an old task. In order

to get into something new, you must get out of something old. You are already
overworked. You cannot do more than you are already doing.

Practice Creative Abandonment with those tasks and activities that are no
longer as valuable and important as others. Instead, do fewer and fewer things,
but do things of higher value. This is the key to simplifying your life.

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Plan Your Time In Advance

There is an old saying that, Proper Prior Planning Prevents Poor Performance
the 6-P formula. What this actually means is that you save 90% of the time you
need to get through the day by planning every step in advance. It is almost

miraculous!

Plan your year in advance, especially vacations with your family and friends. Book
them, pay for them and take them off your calendar exactly as if they were appointments with your biggest and most important customer.

Plan each month in advance. Lay it out in front of you and determine how you are
going to spend the time. You will be amazed at how much more productive you
are, and how much simpler your life is, by the very act of planning your months in
advance.

Plan every week in advance, preferably the week before. Sit down and plan every
day, using the 70% Rule. This says that you should commit yourself for no more

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than 70% of your time. Leave yourself some slack in the system so that you have
time for unexpected emergencies and delays.

Plan each day in advance, preferably the night before. Make a list of everything
you have to do. Organize it by priority. Select your A-1 task and be ready to begin
on that task first thing in the morning.

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Delegate Everything Possible

When you start your career, you have to do everything yourself. But if you are going

to grow, evolve and become highly effective and well paid, you must delegate

everything possible to anyone else ho can possibly do the task.

Use your hourly rate as a measure. How much do you earn per hour. (If you earn
$50,000 per year, your hourly rate is $25 per hour).

Delegate everything to anyone who can do a task at a lower hourly rate than you
hope to make. It is sometimes better for you to sit and do nothing, simply thinking
and using your creative powers, than it is for you to do lowly paid tasks that tire
you out and consume your time.

When you delegate to other people make sure that they have the proven ability
to do it. Delegation is not abdication. Once you have delegated a task, you must
supervise it and regulate it to make sure that it is done on time, on schedule, and
on budget.

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Focus on Higher Value Tasks

Keep organizing and reorganizing your work so that you are spending more and
more time on those few tasks that have the highest possible value. The most

important time management question, which you ask and answer every hour of
every day, is What is the most valuable use of my time right now?

Whatever you answer to that question, be sure that you are working on that every
minute of every day.

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14

Single-Handle Every Job

This is one of the greatest ways to simplify your life. Select your most important
task, your A-1, start on that task and then discipline yourself to work on it single
mindedly until it is complete. Time management experts have found that if you start
and stop a task several times, you can increase the amount of time necessary to
complete that task by as much as 500%.
On the other hand, when you single-handle a task, you can reduce the amount of

time necessary to complete a task by 80%. This gives you a 400% return on the
investment of your time and energy on a task. All that extra time then becomes

available to you to do other things in your life that give you more joy and satisfaction.

15

Reduce Your Paperwork

Use the TRAF method to reduce your paperwork and get through large quantities
of newspapers and magazines.

T = Toss these are the things that you throw away immediately without
reading them. This habit alone is a great time saver and simplifier.
R = Refer these are things that you refer to other people to handle rather
than bothering with them yourself.
A = Action these are the things that you need to take action on personally.
You put these into a red file and this is what you work on, organized by

priority, throughout the day.

F = File these are the things that have to be filed for later. But remember

two things. Fully 80% of the things you file are never referred to again. And
second, whenever you order something to be filed, you create work and
complicate the life of someone else. Dont do this unless it is absolutely

essential.

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16

Leave Things Off

Develop the habit of leaving your radio off when you travel, especially with your
family and friends. When you come home at night, leave the television off. Whenever you leave radios and televisions off, you create a sound vacuum into which
comes communication, interaction and the true joys of family and personal life.

Use a TiVo system to record the programs that you like, without commercials, so
that you can watch them when you want, at your own convenience.

When you get up in the morning, resist the temptation to turn on the television.
Instead, spend a few minutes reading something educational, motivational or
inspirational. Take some time to plan your day. Take some time to think about who
you are and what you want, rather than filling your mind with the noise of endless
television or radio.

17

Put Your Relationships First

Remember, most of the enjoyment and satisfaction you get in life will come from
your interactions with other people. Put the most important people in your life at
the top of your list of priorities. Put everything else below these people.

Imagine that you only had six months left to live. What would you do, how would
you spend your time, if you only had six months left to live?

Whatever your answer to this, Im sure it does not involve earning more money or
getting back to the office to return phone calls!

What would you do, how would you change your life if you won a million dollars
cash in the lottery tomorrow tax-free? Think about how you would change your
life if you had all the money that you wanted or needed. In almost every case, you
would think of the things that you would want to do with the people that you care
about the most.

Dont wait until you win a million dollars or only have six months to live, before you
start to spend more and more time with the most important people in your life.

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18

Take Excellent Care of Your Physical Health

You can simplify your life by eating less and eating better. You can simplify your
life by exercising regularly and getting thinner.

You can simplify your life by getting regular medical and dental check-ups.

You can simplify your life by eating proper nutrients and taking excellent care of
yourself.

Imagine that you had saved your money all your life and you had finally bought a
million dollar racehorse. How would you feed that horse? I can promise you that
you would not feed that horse with fast food, junk food, sodas and potato chips.
You would feed that horse with the finest foods you could find in the whole world.

You are 10 times, 100 times more valuable than a million dollar racehorse. Feed
yourself with the same kind of foods that you would feed a multi-million dollar
horse. Take good care of your health.

19

Practice Solitude Daily

Take 30-60 minutes each day to sit in silence with yourself. Take the time to listen
to yourself, and to listen to your inner voice.

The practice of solitude will transform your life. In solitude, you will get ideas and
insights that will change everything you do.

When you practice solitude on a regular basis, you will feel a great sense of

calm, quiet, creativity and relaxation. You will emerge from your periods of solitude
feeling wonderful about yourself and your life.

Solitude is one of the most wonderful joys available to the human being. And it
costs nothing except the discipline to sit quietly for 30-60 minutes by yourself on a
regular basis. Give it a try.

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You can simplify your life by practicing the ideas above over and over, until they become
automatic and easy. Make it a habit to look for ways to do fewer things, but do more
important things. Make it a habit to simplify your life, and simultaneously increase the joy
and satisfaction that you receive.

Action Exercises

1.

What are your three most important values in life? Put another way, what three
values would you want other people to believe that you possess?

1. _________________________________________________________________

2. _________________________________________________________________

3. _________________________________________________________________

2.

What three things are you doing or involved in today that, knowing what you now
know, you wouldnt get into again today if you had it to do over?

1. _________________________________________________________________

2. _________________________________________________________________

3. _________________________________________________________________

3.

What three changes in your life would you make immediately if you just received
$20,000,000 cash, but you only had 10 years to live?

1. _________________________________________________________________

2. _________________________________________________________________

3. _________________________________________________________________

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4.

What are the 20% of your work activities that account for 80% of your results?

1. _________________________________________________________________

2. _________________________________________________________________

3. _________________________________________________________________

5.

What are the 20% of your personal and family activities that give you 80% or
more of pleasure and satisfaction?

1. _________________________________________________________________

2. _________________________________________________________________

3. _________________________________________________________________

6.

What are three time consuming activities that you could delegate, outsource or
eliminate to free up more time for more important activities?

1. _________________________________________________________________

2. _________________________________________________________________

3. _________________________________________________________________

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7.

Imagine you could wave a magic wand and change your life in three ways; what
would you want to do more of, less of, start or stop altogether to improve your life?

1. _________________________________________________________________

2. _________________________________________________________________

3. _________________________________________________________________

What one action are you going to take immediately as a result of your answers to the
above questions?
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________

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