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Project Proposal FOR Distribution Management: Group 10

1) The project proposal is for the distribution management of Dell's customizable laptop products. 2) It will study Dell's build-to-order strategy and different distribution channels, including its indirect value web model and direct sales model. 3) Methods of study will include secondary research and primary research through meetings with Dell's value chain partners.

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59 views2 pages

Project Proposal FOR Distribution Management: Group 10

1) The project proposal is for the distribution management of Dell's customizable laptop products. 2) It will study Dell's build-to-order strategy and different distribution channels, including its indirect value web model and direct sales model. 3) Methods of study will include secondary research and primary research through meetings with Dell's value chain partners.

Uploaded by

akriti710
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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PROJECT PROPOSAL

FOR
DISTRIBUTION MANAGEMENT

GROUP 10
Gagandeep Chawla
Omkar Joshi
Jahnavi Modi
Ayush Jain
Pratik Jain
Praveen Kumar

Project title
Distribution of customisable products

Product Category
Dell Laptops

Project approach

Introduction

1. Study of the industry scenario (Porters?)


2. Study of the company profile

Customizable products

1. Need and birth of customization products


2. List of dells customisable products

Dells rational to have customizable product


Build-to-order strategy of Dell
Different distribution channels of the company
Indirect distribution channel - (Dells Value Web Model)

1.

Suppliers PC Maker Distributors Retailers Final customers


2.

Direct distribution channel - (Direct Sales Model)

Supplier Dell Final customer

Dells distribution channel for customised products


Competitive advantage of Dell through build-to-order and direct distribution
Comparison with the competitors (HP,Lenovo,Acer)
Method of Study:
1. Secondary Research
2. primary research (meeting the value chain partners)

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