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Questionnaire FMCG

The document is a questionnaire that asks demographic questions about age, gender, marital status, occupation, and income. It then asks 11 multiple choice or short answer questions about purchasing preferences and behaviors related to factors like price, quality, advertising, ethical practices of companies, trusted retail brands, health and safety of fast-moving consumer goods (FMCG) products, awareness and relation to ethical practices of preferred brands, and the impact of ethical practices on product purchases.

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samridhi bhati
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578 views3 pages

Questionnaire FMCG

The document is a questionnaire that asks demographic questions about age, gender, marital status, occupation, and income. It then asks 11 multiple choice or short answer questions about purchasing preferences and behaviors related to factors like price, quality, advertising, ethical practices of companies, trusted retail brands, health and safety of fast-moving consumer goods (FMCG) products, awareness and relation to ethical practices of preferred brands, and the impact of ethical practices on product purchases.

Uploaded by

samridhi bhati
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Questionnaire

Demographic Profile
Age Gender Marital Status
Occupation Income

Informative Profile
1. Where do you prefer to purchase?
Departmental store
Convenient store

Super Market
Kirana store

2. What is the factor that influences you to purchase?


Price
Ethical
Practices
Quantity
Quality
Advertisement
3. Do you really get influenced by ethical practices by the
companies?
Yes
No
4. What is the influencing factor for you?
Purchasing decision
Refer to
others

Bulk Purchase

One time

purchase
5. What brands do you prefer?
ITC

P&G

HUL

TATA

6. Which retail brand you trust more regarding health


safety and hygiene factor?

7. Do you think FMCG products are safe for your health?


Yes

No

8. How far you are aware of ethical practices of brand you


prefer?

9. Whether you relate to the ethical practices of your


preferred brand?

Strongly
agree

Agree

Neutral

Dis-Agree

Strongly
Dis Agree

10. Do u really think the ethical practices of FMCG


Companies impact the purchase of their products?

11. State your suggestions if any

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