Emily Leyi Shao
Address: 411 E. Washington St., 702C, Ann Arbor, MI 48104
Phone: (760) 576-7075 Email:
[email protected]EDUCATION
University of Michigan
Ann Arbor, MI
Bachelor of Science
May 2016
Major in Economics. Minor in Mathematics.
Course Highlights: Industrial Organization, Programming with Excel, Econometrics,
Financial Mathematics
INDUSTRY
EXPERIENCE
Nordstrom
emshao.com
RELATED
EXPERIENCE
San Diego, CA
Retail Management Intern
June-Aug. 2015
Collaborated with ten sales associates on inventory management, floor schematics and
product merchandising in the department of Salon Shoes.
Analyzed designer selling reports and seasonal trends to effectively communicate with
supervisors and buyers about top-selling merchandise.
Implemented visual merchandising strategies resulting in a total sales volume of $85 K.
Participated in a wide-range of classes including Merchandising and Designer Product
trainings, which consistently accumulated prolific product knowledge and experience.
Ann Arbor, MI
Fashion Blogger
Oct. 2015-Current
Created a fashion blog www.emshao.com and instagram account (@emshao), focusing on
personal styles and fashion inspirations; personal styles featured on official websites of
Stuart Weitzman, Sole Society etc.
Collaborated with fashion startups such as PAIR and ymatou.com as Key Opinion Leader
to promote brand awareness and influence user purchasing decisions.
Think Advertising
Guangzhou, China
Event Planning Intern
May-July 2014
Coordinated details of P&G (China)s annual banquet by managing event logistics,
defining project parameters to the creative department, negotiating contracts to ensure
budgets were adhered to, and executing the event.
Served as the primary liaison between agency staff, client marketing teams and
outsourced vendors; cultivated and grew client relationships, landing key accounts of
P&G and four other companies.
Helped increase agency revenue by approximately $100 K within three months.
3
Elvis Yu Photography, LLC
Ann Arbor, MI
Co-founder and Planning Director
Jan. 2013-Nov. 2015
Conducted focus groups and market research, gleaning insights into consumer behavior
and preferences to ensure accurate targeting of marketing campaigns, which generated
60% sales increase.
LEADERSHIP
EXPERIENCE
Chinese Undergraduate Student Association
Ann Arbor, MI
OTHERS
Skills: Proficient at Microsoft Excel (VBA), Digital Design (Photoshop CC Suite), Stata
Languages: Native fluency in Mandarin and Cantonese. Conversational in Spanish.
President
Sept. 2012-Dec. 2014
Established a climate of enthusiasm and openness by passionately leading and recruiting
for one of the biggest cultural student organizations with 37 board members and more
than 600 general members.
Responsible for marketing, organizing and coordinating events such as Best Voice(600
audience), If You Are the One(1,000 audience) which fundraised over $5,000 per year
for charity purposes.
Oversaw the budget and managed all financial transactions of the organization. Acquired
and secured sponsorship of more than $6,000 each year for event funding.
