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Parameter Existing Wheelchair Our New Invention Wheelchair

Based on a review of literature and market trends, the authors estimate the market size for their new wheelchair product will be local wheelchair users in the Kuala Lumpur area and regional users across Malaysia. Their product offers advantages over existing wheelchairs through its use of higher quality materials, foldable design requiring minimal storage space, long lifetime warranty of 10 years for hardware and 4 years for other components, and modern design.

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Amir Chip
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35 views1 page

Parameter Existing Wheelchair Our New Invention Wheelchair

Based on a review of literature and market trends, the authors estimate the market size for their new wheelchair product will be local wheelchair users in the Kuala Lumpur area and regional users across Malaysia. Their product offers advantages over existing wheelchairs through its use of higher quality materials, foldable design requiring minimal storage space, long lifetime warranty of 10 years for hardware and 4 years for other components, and modern design.

Uploaded by

Amir Chip
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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DESCRIPTIONS AND ESTIMATION OF MARKET SIZE

Based upon our review of the literature, our estimation of market trends are long
term wheelchair user. The market size of this product will be targeted to the user
around the local, and regional area. The local area are in Kuala Lumpur while while
the regional area will be around Malaysia.

BENCHMARKING ON COMPETITIVE PRODUCTS

PARAMETER

EXISTING WHEELCHAIR

OUR NEW INVENTION


WHEELCHAIR

MATERIAL

Medium quality

STORAGE SPACE

Need a lot of space

High quality (Based on


research)
Minimum space used

PORTABILITY

Low

STORAGE

Need a lof space

High (All the main parts


can be folded including
the wheels)
Minimum space used

LIFE-TIME WARRANTY

-5 years for hardware


-Less than 2 years for
other components

-10 years for hardware


-More than 4 years for
other components

OPPORTUNITIES FOR COMPETITIVE ADVANTAGE


This product will have more advantages compared to other products because
of following reasons:
-

This folding wheel concept offers an easy way to travel with a wheelchair.
No more a lot room or extra space when carrying a wheelchair while
travelling by car.
This creative product also smart storage because can be put in the special
bag that other product does not have it.
The life-time warranty for existing product are less than 5 years, but our
product that used high quality materials will bring almost two times longer
than existing product.
The design is very modern that will not make the users feel left out by the
current technology.

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