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Onida AC Advertisements Analysis

The report summarizes and analyzes three Onida air conditioner advertisements. The first advertisement about "Riggie" the alien controlling an AC with a smartphone app is refreshing, unique and will connect with consumers by talking about technology and family. The second ad uses the slogan "Onida use karo, Intolerance hataao" to give a positive message to India while promoting the brand, but could create controversy. The third ad comparing an AC's specifications to a sculpture may not be easily understood by all viewers and its motive is unclear.

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Abhishek Sinha
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48 views2 pages

Onida AC Advertisements Analysis

The report summarizes and analyzes three Onida air conditioner advertisements. The first advertisement about "Riggie" the alien controlling an AC with a smartphone app is refreshing, unique and will connect with consumers by talking about technology and family. The second ad uses the slogan "Onida use karo, Intolerance hataao" to give a positive message to India while promoting the brand, but could create controversy. The third ad comparing an AC's specifications to a sculpture may not be easily understood by all viewers and its motive is unclear.

Uploaded by

Abhishek Sinha
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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KIRLOSKAR INSTITUTE OF ADVANCED MANAGEMENT STUDIES , HARIHAR

REPORT
ON
ADVERTISEMENT OF ONIDA AC

Submitted by ABHISHEK KUMAR SINHA


BYASADEV DASH
DEEPAK B
GAURAV DESHMUKH
MUBARAK ALI
SOURABH RAGHUWANSHI
UTTAM CHATTERJEE

12.02.2016
ONIDA A.C.
We are mostly influenced by the RIGGIE advertisement. The out of box story
about RIGGIE an alien is refreshing and unique and will be able to connect cords
with consumers and viewers. As this add talks about an AC which is being controlled
by a smart phone app; an energy saving equipment, connect one to his/her family.
The good thing about the add is it talks about technology and story is based on
Family. As per our view, we didnt find any shortcomings from the advertisement.
Secondly, the advertisement about intolerance which is a current issue in India
talks about Onida use karo, Intolerance hataao is a way to cherish mood of the
consumer. It is giving a positive message to the country .The positive thing about
the slogan is that whenever consumer will think to buy an AC they will consider
the brand Onida with the belief that it will work well and will not disappoint the
buyer of the product . But if we check the another perspective about intolerance, it
can create negative effect in realistic mind of people which results can be like ban
of the advertisement as they have shown substitute names of Kapil Sharma , Aamir
Khan etc. But if controversy arises, it will benefit the company ,as people are more
keen to view banned advertisement.
The third add, which is an innovative step by the company to compare between
the nature of the sculpture with specifications of Air Conditioner is not easy for each
viewers to correlate. The motive of the add is not coming out .It can be an
advertisement for only those people who are able to understand art and also knows
specification of AC.

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