GROUP MEMBERS :
SHUM WEN JUN
TAN WEI SEN
KENNETT LIM ROONG XIANG
DAPHNE CHIAM YU DEE
KHOO YUNG KEAT
JEFF TAN
WONG LOK XUAN
SEE WEN HAN
STARTED
YEARS
AGO
66, JALAN SS14/2.
SS14, 47500 SUBANG
JAYA, SELANGOR,
MALAYSIA.
NO BRANCHES
6 EMPLOYEES
DRY / SOUP BAK KUT
TEH
OPEN EVERY DAY FROM
10 A.M TO 11 P.M.
15 TABLES :
3 HUGE TABLES FOR 6 10
PEOPLE.
12 SMALL TABLES FOR 1 5
PEOPLE.
IN WEEKDAYS, THE BUSINESS IS NOT
CONSTANT
BUT
THE RESTAURANT WILL GET FULL
DURING THE DINNER TIME ON
SATURDAY & SUNDAY.
FOUNDER IS
MR.CHUAN
BUSINESSMAN THAT APPOINTED
IVY CHOY TO MANAGE THE
RESTAURANT.
STARTED A SMALL COFFEE SHOP AND THEN SLOWLY
INVEST IN OTHER RESTAURANTS. BECAUSE KNOWING
SS14 IS A HOTSPOT FOR FOODIES AND SURROUNDED
BY RESIDENTIAL AREAS WHICH IS SS17 & SS18.
HE HAS BEEN IN THE FOOD AND BEVERAGE
BUSINESS FOR QUITE A LONG TIME.
HE HAS HIS OWNS A FEW RESTAURANT
INCLUDING HAR MEE RESTAURANT, AN
ECONOMY RICE RESTAURANT AND A FEW
TRADITIONAL COFFEE SHOPS IN THE SUBANG
JAYA AND PETALING JAYA AREA.
ALL THE SHOPS ARE RENTED INCLUDING
THE BAK KUT THE RESTAURANT.
IVY CHOY BEFORE WORKING WITH MR.CHUAN
SHE HAS HER OWNS A BAK KUT TEH STALL IN A
COFFEE SHOP IN PETALING JAYA.
SHE LEARNT HOW TO COOK BAK KUT THE
FROM HER UNCLE AND HELPED HIM IN HIS
STALL BACK IN KLANG.
MR.CHUAN WAS A REGULAR CUSTOMER AND LIKED HER
COOKING AND ASKED HER IF SHE WANTED TO
COLLABORATE WITH HIM TO OPEN A RESTAURANT IN
SUBNAG JAYA INSTEAD OF THE COMPETITIVE IN KLANG.
SHE STILL COOKS BAK KUT TEH BY
HERSELF IN EVERY MORNING.
SINCE SHE TRAINED AS A FOREIGN
WORKER TO COOK THE RICE AND SIDE
DISHES.
SHE AGREED.
NEW
STOVES
RENOVATED AND
UPGRADED THEIR
KITCHEN 3 YEARS AGO
THE RESTAURANTS SIGN
BOARDS HAVE BEEN
CHANGED ONLY A YEAR
AGO.
COMPARATIVE
ANALYSIS
WHO ARE THEIR COMPETITORS ?
Competitors of
Restoran Chuan Klang Bak Kut Teh
Ming Siang
Bak Kut Teh Restaurant
Yu Kee
Bak Kut Teh
Restaurant
MARKET NATURE :
PERFECTLY COMPETITIVE
Da De
Bak Kut Teh Restaurant
Ming Siang
Bak Kut Teh Restaurant
Instead of serving Bak Kut Teh they also served curry fish head to the
customer.
Their curry fish head are very famous in Subang Jaya.
Customer :
Satisfacti
on
Yu Kee
Bak Kut Teh Restaurant
The first Bak Kut Teh restaurant opened on that street.
This restaurant got twelve-years history.
Customer :
Satisfacti
on
Da De
Bak Kut Teh Restaurant
This restaurant was just newly furnished
The new chairs and tables are very comfortable.
Customer :
Satisfacti
on
WHAT STRATEGIES ARE EMPLOYED TO
COMPETE WITH THE COMPETITORS?
Make sure the customer are cared
The shop runs efficiently
WHAT ARE THE OBSTACLES FACED BY
THEM ( CHUAN KLANG BAK KUT TEH)?
There is total 6
Bak Kut Teh
Restaurant
along the
street.
STARTED
YEARS
AGO
FOR FAMILY DAILY
EXPENSES.
20, JALAN JAMBU
MELAKA 2 JINJANG
SELATAN, KEPONG,
52000 KUALA
LUMPUR.
BAK KUT TEH
MAJORITY OF THE
CUSTOMERS IS
CHINESE PEOPLE.
FOUNDER IS MR.
CHUA KIM HAI.
AROUND 15K 20K TO
START THE BUSINESS.
1 STORE
BUSINESS ANNUAL
REVENUE IS ABOUT
200K 220K.
CHANGE 5 TIMES,
BECOMING WORST.
HAVE TO LEARN HOW TO
COOK
THE DELICIOUS OF BAK
KUT TEH.
THE COMPETITORS ARE
MAMAK AND NIGHT
MARKET.
STRATEGY THEY USED ARE:
~ MORE CHOICE
~ BETTER QUALITY
~ FRESH
HARD.
RECENTLY ITS TOO
MUCH
COMPETITORS.
MAKE SURE THE PORK
AND VEGETABLES ARE
FRESH AND
MAINTAIN THE BEST
QUALITY.
BRAISED CHICKEN FEET
WHO ARE THEIR COMPETITORS ?
Competitors of
Restoran NHK Bak Kut Teh
KA KA
Bak Kut Teh Restaurant
Hing Kee
Bak Kut Teh
Restaurant
MARKET NATURE :
PERFECTLY COMPETITIVE
Shun Fa
Bak Kut Teh Restaurant
Ka Ka
Bak Kut Teh Restaurant
Served Bak Kut Teh with marinated vegetables and braised pork feet.
Their Braised pork feet are very famous in Kepong.
Customer
Satisfaction
Hing Kee
Bak Kut Teh Restaurant
Instead of serving Bak Kut Teh they also served steamed fish to the customer.
Their steamed fish are very famous in Kepong.
Customer
Satisfaction
Shun Fa
Bak Kut Teh Restaurant
Instead of cooking using gas , they use charcoal.
Their Bak Kut Teh taste is different.
Customer
Satisfaction
WHAT STRATEGIES ARE EMPLOYED TO
COMPETE WITH THE COMPETITORS?
More variety of food
Using fresh ingredients
WHAT ARE THE SIMILARITIES AND
DIFFERENCES ?
DIFFERENCES
Chuan Bak Kut Teh
Restaurant
NHK Bak Kut Teh
Restaurant
Morning until
Night
Night only
Business Time
Five
Nine
No. of
Competitors
SIMILARITIES
Food
Owner
Bak Kut Teh
One Owner
No. of
Branches
One
