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Swot Analysis Walmart

The document explains what a SWOT analysis is, identifying internal strengths and weaknesses as well as external opportunities and threats. It then provides an example SWOT analysis of Wal-Mart, outlining their key strengths as a large retail brand, weaknesses in their vast global span of control, opportunities for expansion, and threats from competition and political issues internationally.

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suresh1969
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223 views9 pages

Swot Analysis Walmart

The document explains what a SWOT analysis is, identifying internal strengths and weaknesses as well as external opportunities and threats. It then provides an example SWOT analysis of Wal-Mart, outlining their key strengths as a large retail brand, weaknesses in their vast global span of control, opportunities for expansion, and threats from competition and political issues internationally.

Uploaded by

suresh1969
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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1

Learning Objective
Explain the components
of a SWOT Analysis.

8- 1

SWOT Analysis

Identifying
internal strengths (S)
and weaknesses (W)
and also examining
external
opportunities (O) and
threats (T)
8- 2

SWOT Analysis

S
W
O
T

Things
Things the
the company
company does
does well.
well.

Internal

External

Things
Things the
the company
company does
does not
not do
do well.
well.
Conditions
Conditions in
in the
the external
external environment
environment
that
that favor
favor strengths.
strengths.
Conditions
Conditions in
in the
the external
external environment
environment
that
that do
do not
not relate
relate to
to existing
existing strengths
strengths
South-Western
College
Publishing
or
areas
of
or favor
favor
areas
of current
current weakness.
weakness.
8- 3

SWOT Analysis
Strengths
Strengths and
and Weaknesses
Weaknesses
INTERNAL
INTERNAL

Production Costs
Marketing Skills
Employee Capabilities
Financial Resources
Available Technology
Company/Brand Image
8- 4

Wal- Mart SWOT Analysis


Strengths
Wal-Mart is powerful retail brand.
Wal-Mart has grown substantially over recent years
and has experienced global expansion.
Wal-Mart has a core competence involving its use of IT
to support its international logistics system.
A focused strategy is in place for HRM and
development.

8- 5

Wal- Mart SWOT Analysis


Weaknesses
Wal- Mart is the Worlds largest grocery retailer and
control of its empire, despite its IT advantages, could
leave it week in some areas due to the huge span of
control
Since Wal-Mart sell products across many sectors, it
may not have the flexibility of some of its more focused
competitors.
The company is global, but has a presence in relatively
few countries Worldwide.
8- 6

SWOT Analysis
Opportunities
Opportunities and
and Threats
Threats
EXTERNAL
EXTERNAL
Social

Technological

Demographic

Political/Legal

Economic

Competitive

8- 7

Wal- Mart SWOT Analysis


Opportunities

To take over, merge with, or form strategic alliances


with other global retailers.
There are tremendous opportunities for future business
expansion.
New locations and store types offer Wal-Mart
opportunities.
Opportunities exist for Wal-Mart to continue with its
current strategy of large, super centres.

8- 8

Wal- Mart SWOT Analysis


Threats
Being number one means that Wal-Mart is the target of
competition, locally and globally.
Being a global retailer means that Wal-Mart is exposed
to political problems in the countries where it has
operations.
Intense price competition.

8- 9

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