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Marketing Environment Category

The document summarizes trends in Hatimi Hardware's marketing environment that could impact its business. It notes economic downturns affecting hardware sales in Australia. It also mentions increased competition from new malls and online shops. Additionally, it discusses how social and cultural preferences for smaller shops that offer personalized service as well as political and legal factors like minimum wage and OHS regulations that increase overhead costs. Finally, it points out the importance of an online presence through websites and directories to promote the shop in the current technology environment.

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taher52sv
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44 views

Marketing Environment Category

The document summarizes trends in Hatimi Hardware's marketing environment that could impact its business. It notes economic downturns affecting hardware sales in Australia. It also mentions increased competition from new malls and online shops. Additionally, it discusses how social and cultural preferences for smaller shops that offer personalized service as well as political and legal factors like minimum wage and OHS regulations that increase overhead costs. Finally, it points out the importance of an online presence through websites and directories to promote the shop in the current technology environment.

Uploaded by

taher52sv
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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Marketing Environment Category Specific trend, change and event Monitoring/information source

Economic Conditions  Hardware market is also being confluence of the economic downturn. Internet sources

 Australian Market is moderately placid affected from the rest of the world where Press released
economic crisis has affected much more

Competition  There are many malls which offers wide range of products Internet article

 Online shops where they can buy the product easily of their choice and get it Internet article
home delivered

 There are more new mall are waiting to emerge. Magazine

Social and cultural forces  Customers prefer the small shops as they can negotiate with rates, they can get Personal information
product faster as the owners is expertise in it.

 Where as at the big malls they need to find the items they want or they have to Personal information
wait for the staff in queue that can assist them

Political and legal forces  Minimum wages affects the business as the overhead cost of the business raise Australian laws

 O.H.S. affects the business as by following all the regulations again the Australian Laws
overhead cost increases

Technology  The best way to endorse the shop is to have websites and listing on the online Personal information
directories

Current Environment issues faced by Hatimi Hardware


Hatimi Hardware
Hatimi Hardware is a retail hardware outlet, dealing with an extensive cross section
of clients including developers, businesses and tradesmen.

To remain competitive in an ever


changing market place Hatimi
Hardware is a member of the Hardware
and Building Traders (HBT) buying
group, which currently has a
membership of over 250 stores across
the 4 eastern states and access to
collective buying power from over 200
suppliers and warehouses.

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