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Transportation

The document discusses the transportation sector and focuses on airways. It provides an introduction and overview of different modes of transportation. It then discusses market segmentation in airways based on class, speed, and distance. It also outlines the 7 P's of marketing for airways. Next, it examines quality dimensions for customer service such as reliability, responsiveness, empathy and tangibles. It then reviews the current use of information technology in airways and the current status and future prospects of the airline industry in India.

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Ritesh Shetty
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67 views12 pages

Transportation

The document discusses the transportation sector and focuses on airways. It provides an introduction and overview of different modes of transportation. It then discusses market segmentation in airways based on class, speed, and distance. It also outlines the 7 P's of marketing for airways. Next, it examines quality dimensions for customer service such as reliability, responsiveness, empathy and tangibles. It then reviews the current use of information technology in airways and the current status and future prospects of the airline industry in India.

Uploaded by

Ritesh Shetty
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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TRANSPORTATION SECTOR

GROUP MEMBERS ROLL NO.

OSMUND D’CUNHA 3508

STEFFANIE D’SOUZA 3515

MELVIC FERNANDES 3518

STEPHANIE FERNANDES 3520

BELINDA RODRICKS 3546


INTRODUCTION
MODES OF TRANSPORTATION

• Railways
• Roadways
• Waterways – Inland and Oceanic
• Pipeline
• Ropeways
MARKET SEGMENTATION

Class-Wise
• First Class
• Business Class
• Economy Class
Speed-Wise
• Connecting
• Direct
Distance-Wise
• Short Haul
• Long Haul
7 P’s of Airways

• Product
• Price
• Promotion
• Place
• People
• Physical evidence
• Process
QUALITY DIMENSIONS

Reliability
• 1.Providing services as promised
• 2. Dependability in handling customers' service problems
• 3. Performing services right the first time & promised time

Responsiveness
• 1. Prompt service to customers
• 2. Willingness to help customers
• 3. Readiness to respond to customers' requests

Assurance
• 1. Making customers feel safe
• 2. Employees knowledge to answer customers questions
• 3.Provide service with trust, faith and politeness
QUALITY DIMENSIONS

Empathy
1. Giving customers individual attention
2. Personalization of customer needs
3.Employees who understand the needs of their customers

Tangibles
1. Modern equipment, technologies
2. Visually appealing facilities,designs,infrastructures etc
3. Visually appealing materials associated with the service
USE OF IT IN AIRWAYS
Passenger Service Airline Reservation System
Systems
Airline Inventory System
(PSS)
Departure Control System

Electronic Tickets Jet Bridge Air traffic control

Body Scanner Visual Docking


EDC machines
Technology Guidance System

CCTV cameras/
Luggage Screening
Anti hijack cameras/ Auto pilot
Technology
Bulletproof doors
CURRENT STATUS OF
AIRLINES
• The current growth rate in domestic and international
travel exceeds 25%, the highest in the world
• India has 454 airports and airstrips; of these 16 are
designated international airports
• Private airlines account for around 75 percent share
of the domestic aviation market.
• Airlines are going bankrupt at the moment because
their fuel costs are going up
• Air traffic has increased causing inconvenience to
journey of customer
FUTURE PROSPECTS OF
AIRLINES
• Indian airports will be handling between 90 and 100
million passengers per year

• It is also expected that nearly the low cost carrier


segment [LCC] will drive 80% of this growth

• The increase in percentage growth rate of domestic


sector is far more than that of the international
sector

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