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New Cradle of Cricket - Strategic Marketing - Project

This document provides information about a company called Cradle of Cricket that manufactures cricket equipment. The company aims to improve its production line and develop its brand. It produces a line of cricket equipment including bats, balls, shoes, helmets, shirts, and pads/gloves. The company plans to promote itself by organizing ad campaigns, championships, and hiring star cricketers. Its target market includes schools, colleges, and communities in India and the US interested in cricket. The company will distribute equipment and provide coaching to promote cricket and its products.

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142 views20 pages

New Cradle of Cricket - Strategic Marketing - Project

This document provides information about a company called Cradle of Cricket that manufactures cricket equipment. The company aims to improve its production line and develop its brand. It produces a line of cricket equipment including bats, balls, shoes, helmets, shirts, and pads/gloves. The company plans to promote itself by organizing ad campaigns, championships, and hiring star cricketers. Its target market includes schools, colleges, and communities in India and the US interested in cricket. The company will distribute equipment and provide coaching to promote cricket and its products.

Uploaded by

chirag1701
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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CRADLE OF CRICKET

ONE WORLD
ONE GAME
CRICKET
 GUIDED BY:
Prof: Lester Borden

PREPARED BY:
Chirag Patel
Jitendra Makwana
Mahesh Chhotala
Pratik Patel
Harshad Patel
INTRODUCTION OF COMPANY
 Manufacturing cricket Equipment.

 Providing coaching.

 Organize championship.

 Develop cricket at rural level.


MISSION STATEMENT

 To improve production line.

 To find a new talent.

 To develop a one Brand.

 Cricket broadcasting.

 Cricket stock market.


COMPANY PRODUCT LINE

Ball Shoes
Bat

Helmet

Shirts

Sweaters

Pads and gloves Stumps


COMPANY IN INDIA
PROMOTION STRATEGY

o Organize add campaign to build brand awareness in


market.

o Organize a championship at school and college level.

o Hire a star cricketers and organize a cricket event.

o Providing company's logo, cricket equipment at


school and college level.

o Encourage a new talent.


MARKETING STRATEGY

 Advertise on TV. News paper.

 Take a star cricketer and make a brand.

 Provide a sponsorship at cricket event and other event.

 School, colleges and university are our main target


market.

 Sellingcompany’s logo t-shirt, kites, caps etc at


festivals.
SWOT ANALYSIS
Strength Opportunities

 Pricing  Big market.


 Marketing  Passion of cricket.

 Local market.

weaknesses threats

 Not better production  Local competitors


line.  Brand awareness.
 Financial capital
COMPANY IN USA
INTRODUCTION OF CRICKET
RULES AND REGULATION:

 2 Teams: 11 players each

Batting Team – bats an innings and scores runs

Fielding Team – bowls and gets batting team out

 Reverse roles after an innings

 Team with most runs wins

 Wickets ≈ ‘Plate’
Stumps
Bails
 Oval Field ≈ ‘Diamond’
 No size restrictions, 100-160 yards across

 Pitch in center ≈ ‘Inside Baselines


Pitch

 Batsman (2) ≈ ‘Batter’


Striker ≈ ‘Home Base’

Umpires (2)
 Scoring Runs

Boundary: 4 runs
 Ball rolls outside the field
 Batsmen do not run across

Boundary: 6 runs ≈ ‘Home Run’


 Ball flies outside the field

Running’ runs
 Ball remains inside the field
 Batsmen run across the pitch
 Striker ↔ Non-striker
 Each crossing of pitch = 1 run
 Score 1, 2, 3 or 4 runs

 getting out
Strike Out’
‘Caught Out’
‘Thrown Out’
PROMOTION OF CRICKET AND
COMPANY PRODUCT:
 Develop cricket awareness in people by
introduce cricket guidebook and CD’s.

 Distribute cricket equipment in school and


colleges

 Provide free coaching of cricket

 Promotion campaign
TARGET MARKET:
The cricket company’s target market will fit the
following criteria.

 Age- 10-40

 Different communities- Indian, Jamaican etc.

 School/colleges
MARKETING STRATEGY:
 Advertisement of cricket product by celebrities

 Create local county cricket club and organize


cricket tournament with entertainment.

 Make a joint venture with soft-drink company.


And promote company product in following way:
1. show company logo on soft drink bottle

2. sale company product with joint company


product
DISTRIBUTION STRATEGY:
 Company distribute it’s products at the company
retail stores located in different cities.

 Sell product to the Sports club

 Distribute product through local retailers


CONCLUSION:

 The cradle of cricket company will try to make


its brand image and emerge as a huge company
which provide cricket equipment with good
quality and cheap in price. And specially in USA
company’s promotion group make all efforts to
promote cricket as well as cricket products.
REFRENCES:
 http://www.lords.org/cricket/laws.asp

 www.cricinfo.com

 www.cricket-rules.com
THANK YOU

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