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Introduction To Parle G

Parle Products has been India's largest biscuit and confectionery manufacturer for almost 80 years, known for popular brands like Parle-G biscuits. With a 40% share of the Indian biscuit market and factories across India, Parle has grown to a multi-million dollar company and market leader in several categories. The company's vision is to focus on consumer tastes and preferences to ensure quality products. Parle has received numerous national and international awards for quality since 1971.

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6K views

Introduction To Parle G

Parle Products has been India's largest biscuit and confectionery manufacturer for almost 80 years, known for popular brands like Parle-G biscuits. With a 40% share of the Indian biscuit market and factories across India, Parle has grown to a multi-million dollar company and market leader in several categories. The company's vision is to focus on consumer tastes and preferences to ensure quality products. Parle has received numerous national and international awards for quality since 1971.

Uploaded by

deepali101
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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1.

INTRODUCTION

a) Parle Products has been India's largest


manufacturer of biscuits and confectionery, for
almost 80 years. Makers of the world's
largest selling biscuit, Parle-G, and a host of other
very popular brands, the Parle name symbolizes
quality, nutrition and great taste. With a reach
spanning even the remotest villages of India , the
company has definitely come a very long way since
its inception.

b) Many of the Parle products - biscuits or


confectioneries, are market leaders in their
category and have won acclaim at the Monde
Selection, since 1971. With a 40% share of
the total biscuit market and a 15% share of the total
confectionary market in India , Parle
has grown to become a multi-million dollar
company. While to consumers it's a beacon
of faith and trust, competitors look upon Parle as
an example of marketing brilliance.
2. HISTORY

a) In 1929 a small company by the name of Parle


products emerged in British dominated India. The
intent was to spread joy and cheer to children and
adults alike, all over the country with its sweets and
candies. The company knew that it wouldn’t be an
easy task, but they decided to take the brave step.
A small factory was set up in the suburbs of
Mumbai, to manufacture sweets and toffees. A
decade later it was upgraded to manufacture
biscuits as well. Since then, the Parle name has
grown in all directions, won international fame and
has been sweetening people's lives all over
India and abroad.

b) Apart from the factories in Mumbai and Bangalore


Parle also have factories in Bahadurgarh in
Haryana and Neemrana in Rajasthan, which are the
largest biscuit and confectionery plants in the
country. Additionally, Parle Products also has 7
manufacturing units and 51 manufacturing units on
contract.

3. VISION

The main vision of Parle-G to Concentrate on


consumer tastes and preferences, the Parle brand has
grown from strength to strength ever since its
inception. For fulfilling its vision they do every batch
of biscuits and confectioneries are thoroughly
checked by expert staff, using the most modern
equipment hence ensuring the same perfect quality
across the nation and abroad.
4. MISSION

Hindustan Ki Taakat.”
For over 65 years, Parle G has been a part of the lives of
every Indian. From the snow capped mountains in the
north to the sultry towns in the south, from frenetic
cities to laid back villages, Parle G has nourished,
strengthened and delighted millions. Various people
have various reasons to consume it, some consume it
for the value it offers while others consume it for sheer
taste, For some it is a meal substitute for others it is a
tasty healthy nourishing snack. Patronised by millions
for all this qualities, it is much more than just a biscuit
brand. Little wonder than why is it the Largest selling
Biscuit brand in the World.

5. BUSINESS STRATEGY

An in-depth understanding of the Indian consumer


psyche has helped Parle evolve a marketing philosophy
that reflects the needs of the Indian masses. With
products designed keeping both health and taste in
mind, Parle appeals to both health conscious mothers
and fun loving kids. The great tradition of taste and
nutrition is consistent in every pack on the store
shelves, even today. The value-for-money positioning
allows people from all classes and age groups to enjoy
Parle products to the fullest.

6. AWARDS

Parle products have been shining with the golds and


silvers consistently at the Monde Selection ever since
they were first entered in 1971. Monde Selection is an
international institute for assessing the quality of foods
and is currently the oldest and most representative
organization in the field of selecting quality foods
worldwide.

7. BRANDS

palettes, there's something for everyone. And the


tantalizing array of sweetmeats is just the cherry on top.
Know a little more about all the delicious Parle products.
From yummy biscuits to lip-smacking sweetmeats, the
Parle product range is a genuine treat for every snack
lover. The biscuits alone have such variety, catering to
diverse

(a)...In biscuits
Parle-G
Krackjack

KrackjackCrispy creams

Monaco

Hide and seek

Hide and seek milano

Digestive Marie

Parle Marie

Milk Shakti

(b)… In confectionaries…
Malody Chocolataty
mangobite

Kachcha Mangobite

Kismi Toffee

Kismi Gold

Orange Candy

Xhale

(c)... In Snacks

Musst Bites

Monaco Bites Cheesling

Sixer.

8.SOCIAL RESPONSIBILITY
Parle Products with its wide platter of offering of
biscuits and sweets like Parle-G, Krackjack, Monaco,
Melody, Mango bite and many others since 1929 is also
actively engaged to change & uplift the social face of
India. As a part of Corporate Social Responsibility
Policy Parle is keenly involved in the overall
development of younger generation with focused
endeavor to built New Face of India and spread
happiness & joy all over .
9..Mommy’s DilemmaJune 07, 05

Parle rejigs Hide & Seek variants againBUSINESS LINE


Tasting growth in biscuitsExchange 4 Media - October
21, 04
Best Brand: KrackjackET Brand Equity - October 27, 04
A delicious game - Hide and Seek biscuitsSamsat -
October 27, 04
Smart CookieUSP Age - November, 2004

Parle has a very open work culture. Our work


atmosphere is comfortable and relaxed that helps
increase productivity and efficiency.
Group lunches and outstation team-building exercises
that augment inter-personal relations and mutual
understanding are part of our work culture.
We organize discussion forums and training programs
on stress management and employee well being. Yoga
trainings, health check-up camps and workshops on
healthy lifestyle are regular events in Parle.
At Parle , we are constantly looking for enthusiastic,
well motivated and above all friendly people to join our
various departments. By employing people from
different backgrounds and communities, we are better
equipped to understand the needs of our customers and
to provide a quality service.
If you make the commitment to join our team, we will
provide career opportunities that are second to none.

Parle Products Pvt. Ltd.V.S. Khandekar Marg, Vile Parle


East, Mumbai - 400057, Maharashtra.Tel - (022)6691 6911
- 15. Fax - (022)6691 6926 - 27.For Feedback, email us at
- [email protected]

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