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Saunders PG 10

Formulate and clarify your research topic. Critically review the literature. Formulate your research design. Negotiate access and address ethical issues. Plan your data collection and collect it using one or more of: Sampling, Secondary data, observation, Semistructured and in-depth interviews. Analyse your data using one or both of: Quantitative methods. Write your project report and prepare your presentation reflection and revision.

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308 views

Saunders PG 10

Formulate and clarify your research topic. Critically review the literature. Formulate your research design. Negotiate access and address ethical issues. Plan your data collection and collect it using one or more of: Sampling, Secondary data, observation, Semistructured and in-depth interviews. Analyse your data using one or both of: Quantitative methods. Write your project report and prepare your presentation reflection and revision.

Uploaded by

Pradhumn Tripathi
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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RESM_C01.

QXP 3/30/07 6:27 AM Page 10

C H A P T E R 1 · T H E N AT U R E O F B U S I N E S S A N D M A N A G E M E N T R E S E A R C H A N D S T R U C T U R E O F T H I S B O O K

Wish to do
research

Formulate and clarify your


research topic (Chapter 2)

Critically review the literature


(Chapter 3)

Understand your philosophy


and approach (Chapter 4)

Formulate your research


design (Chapter 5)

Negotiate access and address


ethical issues (Chapter 6)

Plan your data collection and collect the data using one or more of:

Sampling Secondary Observation Semi- Questionnaires


(Chapter 7) data (Chapter 9) structured (Chapter 11)
(Chapter 8) and in-depth
interviews
(Chapter 10)

Analyse your data using one or both of:

Quantitative methods Qualitative methods


(Chapter 12) (Chapter 13)

Write your project report


and prepare your presentation
(Chapter 14)

forward reflection
planning Submit your project and revision
report and give
your presentation

Figure 1.2 The research process


Source: © Mark Saunders, Philip Lewis and Adrian Thornhill 2006

10

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