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7 Features of E-Commerce

E-commerce provides ubiquity, global reach, and universal standards. It allows shopping from anywhere in the world at any time. E-commerce also provides richness through various media like video and audio. It enables interactivity through two-way communication between merchants and consumers. E-commerce reduces information costs while improving quality, providing information density. It also allows personalization by targeting marketing messages to individuals.

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154 views

7 Features of E-Commerce

E-commerce provides ubiquity, global reach, and universal standards. It allows shopping from anywhere in the world at any time. E-commerce also provides richness through various media like video and audio. It enables interactivity through two-way communication between merchants and consumers. E-commerce reduces information costs while improving quality, providing information density. It also allows personalization by targeting marketing messages to individuals.

Uploaded by

jaysean28
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Features of E-Commerce

Er.Sartaj Singh Bajwa


Ubiquity
( available just about everywhere at all time)

Technology Business Significance


Dimension
Internet Technology •Marketplace is created or extended beyond
is available traditional boundaries and removed from a
everywhere, at work, geographic location.
at home, and •Shopping can take place anywhere.
elsewhere via mobile •Reduced shopping costs.
device, anytime •Customer convenience enhanced

Er.Sartaj Singh Bajwa


Global Reach
( total number of users or customers an e-commerce business
can have )
Technology Dimension Business Significance

Technology reaches •Commerce is enabled across cultural and


beyond national national boundaries seamlessly and without
boundaries modification.
•Marketplace includes potentially billions of
consumers and millions of businesses world
wide

Er.Sartaj Singh Bajwa


Universal Standards
(standards that are shared by all nations around the world )

Technology Business Significance


Dimension
There is one set •Lower market entry costs,
of technology •Reduce product search cost and by creating a
standard, single , one world market place, where price
namely Internet discovery becomes simpler, faster and more
Standards accurate
•Easily find all the suppliers, prices, and delivery
terms of a specific product anywhere in the world

Er.Sartaj Singh Bajwa


Richness
( the complexity and content of a message )

Technology Business Significance


Dimension
Video, Audio •E-Commerce technologies have changed the
and Text traditional tradeoff between Richness and the Reach.
Messages are •The Internet and web can deliver to an audience of
possible millions rich marketing messages in a way not
possible with traditional technologies like radio, TV
and magazines.

Er.Sartaj Singh Bajwa


Interactivity
(two way communication )

Technology Business Significance


Dimension

The technology •Consumers are engaged in a dialogue that


that allows two dynamically adjusts the experience to the
way individual, and make the consumer a co-
communication participant in the process of delivering goods to the
between market.(which is not possible in other mediums like
merchant and TV , radio)
consumer •Similar to face-to-face experience but on a
massive global scale

Er.Sartaj Singh Bajwa


Information Density
(total amount & quality of information available to all
market participants)
Technology Business Significance
Dimension
The technology •Information processing, storage and
reduces information communication costs drop dramatically while
cost and raises accuracy and timeliness improve greatly.
quality •Information becomes plentiful, cheap and
accurate

•Eg price discrimination in which a merchant


can sell the same good to different targeted
market with a different price

Er.Sartaj Singh Bajwa


Personalization
(targeting of marketing message to a specific individual by
adjusting the message to a person`s name , interest & past
purchases )
Technology Dimension Business Significance

Technology allows personalized •Personalization of marketing


messages to be delivered to messages and customization of
individuals as well as groups products and services are based
on individual characteristics

Er.Sartaj Singh Bajwa

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