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Internship Report

The internship report summarizes the learning from the first three days of a media planning internship. It discusses concepts of strategic and tactical media planning covered with the internship supervisors. It also details the fixed point charts, rate cards, and client proposals studied to understand media planning. Additionally, the report outlines creating a mock media plan for advertising on news channels and observing the creation of plans for other clients.

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Bilal Asim
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138 views1 page

Internship Report

The internship report summarizes the learning from the first three days of a media planning internship. It discusses concepts of strategic and tactical media planning covered with the internship supervisors. It also details the fixed point charts, rate cards, and client proposals studied to understand media planning. Additionally, the report outlines creating a mock media plan for advertising on news channels and observing the creation of plans for other clients.

Uploaded by

Bilal Asim
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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Internship Report

Learning Objective

To become familiar with concepts and process of media planning in 7 working days.

Purpose of Report

This report includes what I have learnt in first three days of my internship.

Learning in first 3 days

1. I discussed various concepts of media planning with Mr.Ibrar and Mr.Abid which
includes strategic and tactical media planning.

2. I thoroughly studied (not memorize) Fixed Point Charts (FPC) and Rate Cards of all
popular Pakistani entertainment and news channels.

3. I studied various proposals send by different cable operators of Pakistan to Time &
Space Media (Pvt) Ltd.

4. I studied various special proposals send by Time & Space Media (Pvt) Ltd to their
clients.

5. I learnt the process used by Media Logic to rank news and entertainment programs in
Pakistan.

6. I create mock media plans for PDMA (Wattan Cards).It includes comprehensive plan
to advertise Wattan Cards on 9 major News Channels for 10 days with a budget of 15
million Pak Rupees.

7. I observed Mr.Ibrar and Mr.Abid making media plans for different clients which
includes media plans for Pak Turk International School and 7 herbal cream.

Report Compiled by: Bilal Asim

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