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Marketing Life Insurance Insights

This document provides a project report on marketing life insurance products. The objectives of the study were to learn marketing skills for selling insurance, observe organizational culture and consumer buying behavior, and gain marketing experience. The research methodology involved descriptive research using primary and secondary data collection through questionnaires, interviews, and websites. Field work was conducted over 5 weeks involving personal selling to complete targets. The findings identified opportunities in life insurance marketing as well as limitations such as lack of awareness, policies being unsolicited goods, and time constraints. Suggestions for improving marketing included promotional campaigns for awareness and providing quality training.

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Sunil Pillai
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91 views15 pages

Marketing Life Insurance Insights

This document provides a project report on marketing life insurance products. The objectives of the study were to learn marketing skills for selling insurance, observe organizational culture and consumer buying behavior, and gain marketing experience. The research methodology involved descriptive research using primary and secondary data collection through questionnaires, interviews, and websites. Field work was conducted over 5 weeks involving personal selling to complete targets. The findings identified opportunities in life insurance marketing as well as limitations such as lack of awareness, policies being unsolicited goods, and time constraints. Suggestions for improving marketing included promotional campaigns for awareness and providing quality training.

Uploaded by

Sunil Pillai
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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INSTITUTE OF BUSINESS

MANAGEMENT & RESEARCH


PROJECT REPORT
ON
MARKETING OF LIFE INSURANCE
PRODUCT

Savadiya Deepak Ishvarbhai Roll no.117 Div - c


RATIONALE OF STUDY

 Insurance is a booming Sector

 To learn and understand consumer


behavior in insurance industry
OBJECTIVE OF STUDY

To learnt the marketing skills required in


selling of insurance products
To observe the organizational culture
To observe the consumer buying behavior
To inculcate the marketing skills
EXPECTED CONTRIBUTION

 Company will be benefited by the findings of


the research

Management students can use it for further


research in the same area
RESEARCH METHODOLOGY
TYPE OF RESEARCH

DESCRIPTIVE RESEARCH
Source of data

 For this analysis I used primary


and secondary data to come an a
particular conclusion.
Instrument for data collection

Questionnaire
Interviews
Websites
Time Taken

Total duration of project – 6 weeks


Field work – 5 weeks
Time taken for report prepration – 1
week
Field Work

 My profile was totaly personal selling so,


for the complition of my target I went in the
market and tried to convince the people.
Data Analysis

Response
(30% positive,50% negative,20% neutral)

Consideration
(43% tax saving tool,52% future securing,5%
saving & investment)
Limitation
Lack of awareness
Unsought good
Time constraint
Limited products
Finding

Dissatisfaction

Policies are rigid

Bright opportunities are there


Suggestion

(1) Company should arrange some promotional


campaign for the awarness.

(2) The Quality training should be provided


by the company.

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