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Vietnam 2 Wheeler Market

Vietnam has the fourth largest motorcycle market in the world. Honda and Yamaha have large market shares of around 40% and 20% respectively, dominating a market filled primarily with smaller engine cub-style motorcycles under 150cc. From 2002-2007, Vietnam's motorcycle market grew rapidly, multiplying in size by 2.5 times due to a dramatic decline in average prices from $2200 in 1998 to $630 in 2001 when cheaper Chinese motorcycles entered the market.

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161 views3 pages

Vietnam 2 Wheeler Market

Vietnam has the fourth largest motorcycle market in the world. Honda and Yamaha have large market shares of around 40% and 20% respectively, dominating a market filled primarily with smaller engine cub-style motorcycles under 150cc. From 2002-2007, Vietnam's motorcycle market grew rapidly, multiplying in size by 2.5 times due to a dramatic decline in average prices from $2200 in 1998 to $630 in 2001 when cheaper Chinese motorcycles entered the market.

Uploaded by

arunsingla84
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© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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SNAP SHOT OF VIETNAM TWO WHEELER MARKET

¶Vietnam is the world fourth-largest


market After china India & Indonesia
¶ Honda, Yamaha along with a large
number of Chinese and Taiwanese have
setup assembly/production facility in
Vietnam.

¶ Vietnam motorcycle market is


dominated by sales of cub type (step-
through) Models, most of which are less
than 150 cc engine capacity.
¶ Honda is Market leader with approx
40% share followed by Yamaha 20%
share

Privileged and Confidential 1


MOTORCYCLE INDUSTRY IN VETNAM……1

MOTORCYCLE REGISTERED IN VEITNAM (1996-2007)


¶ In 1996 foreign investors begin to invest
in Vietnam.
¶ The motorcycle market in Vietnam has
grown rapidly since 1999. Between 2002-
2007 the market size multiplied by 2.5
times.
¶ The critical Factor behind the growth of
Vietnamese motorcycle market was the
dramatic price decline from US $2200 on
average in 1998 to US $630 in 2001 caused
by penetration of low priced motorcycle
from Chinese market.
¶ Factor accounting for increase were the
introduction of first programmed fuel-
injection model in April 2007
Privileged and Confidential 2
MOTORCYCLE INDUSTRY IN VETNAM……2

100%
90% Chinese and
other
80%
70% vmep
60%
50% suzuki
40%
30% yamaha
20%
10% honda
0%
2001 2002 2003 2004

Privileged and Confidential 3

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