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IMS Company LTD: Industrial Marketing

IMS Company Ltd is an IT outsourcing firm that started in 2005 in Pune, India. It provides remote IT infrastructure management and professional services like ITIL and ISO 20000 certification and implementation. The company has a cost-effective and user-friendly model and works with customers like Infosys. It offers various IT managed services including data center services, messaging, networking, security, and systems services. To target and position itself, the company uses a service-based segmentation approach targeting industries like banking, insurance, retailing, and financial services. It positions itself by solving problems, providing customer benefits and flexibility. However, the company faces challenges like a lack of awareness, a lack of systematic approach, financial constraints, and competition

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Sreerupa Ghosh
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24 views9 pages

IMS Company LTD: Industrial Marketing

IMS Company Ltd is an IT outsourcing firm that started in 2005 in Pune, India. It provides remote IT infrastructure management and professional services like ITIL and ISO 20000 certification and implementation. The company has a cost-effective and user-friendly model and works with customers like Infosys. It offers various IT managed services including data center services, messaging, networking, security, and systems services. To target and position itself, the company uses a service-based segmentation approach targeting industries like banking, insurance, retailing, and financial services. It positions itself by solving problems, providing customer benefits and flexibility. However, the company faces challenges like a lack of awareness, a lack of systematic approach, financial constraints, and competition

Uploaded by

Sreerupa Ghosh
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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INDUSTRIAL MARKETING

IMS Company Ltd

Presented By;

Company Background
IMS company started its operation in November 2005 at

Pune. Managed operation: Areas ofServices


Mainly consisted of IT infrastructure outsourcing or remote IT infrastructure management.

Professional Services Included providing training to get ITIL ( Information Technology Infrastructure Library) certification and implementing ISO 20000 certification.

the company also had a unique model, that .was cost-effective and The company was doing user friendly reasonably well in his area of business with customers like Infosys, Sun Microsystems and wep.
2

Companys Concern

Decision Criteria

Promotional Strategy

Target Market

Competitive Advantage

Services
IT Managed services
Data Center Services Message & E-mail Services Networking Services

Security Services

System Services

Targeting & Positioning


Segmentation & Target Approach-

Service based Segmentation. ( Competency)


Banking Insurance Retailing Financial Services Educational Services BPOs

Positioning Approach-

Functional positions ( Remote IT infrastructure services)


Solve problems Provide benefits to customers Flexibility ( negotiation & final agreement) Economical

Areas Of Concern
Lack of awareness. Lack of systematic approach.

Financial constraints.
Competition from major players like hp, TCS,

Wipro

2. Promotional efforts adequate or not?


IT trade-show & conference in Bangalore in October

2006. Generated 180 sales lead Sending Personalized emails to the prospective business customers 18-20% Generalized e-mails 2%

3. Strategy & Tools to improve the sales


Creating awareness about the need (showcasing

differentiation)
Global Benchmarking
Investment in Sales & Marketing ( Promotions )

Becoming a company of choice for investors & customers. Concentration Business Leads Generate More on Niche market.
Stimulate Purchases Reward Customers Motivate Salespeople Conventions Trade Shows

THANK YOU!

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