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Questionare CB

This document appears to be a survey about ice cream brand preferences and consumption habits. It asks respondents about the number of ice cream brands they know, their preferred brand, attributes they find important like price and taste, favorite flavors, how often they visit ice cream parlors, and opinions on developing new products like sugar-free options for diabetics. Questions also address brand consciousness and appropriate distribution channels.

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Jawwad Mir
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70 views2 pages

Questionare CB

This document appears to be a survey about ice cream brand preferences and consumption habits. It asks respondents about the number of ice cream brands they know, their preferred brand, attributes they find important like price and taste, favorite flavors, how often they visit ice cream parlors, and opinions on developing new products like sugar-free options for diabetics. Questions also address brand consciousness and appropriate distribution channels.

Uploaded by

Jawwad Mir
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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Age: less 20 21- 30 31- 40 41- Above Q 1: How many ice cream brands do you know?

2 4 6 Or more

Gender :Male / Female

Q 2: Which ice cream brand do you prefer? Walls Omore Hico Yummy

Q 3: What attributes do you like about the product? Price Quality Taste

Q 4: Which flavors do you like mostly? Vanilla Chocolate Tuity fruity Q 5: Are you brand conscious when it comes to ice cream? Yes No

Q 6: How often do you go to ice cream parlor? Once a week After two weeks Monthly Often

Q 7: Do you like some innovative taste in ice cream? Yes No

Q 8: While developing a new ice cream product what should we keep in our mind? Price & quality Taste & hygiene Flavors & variety

Q 9: Do you think there should be sugar free ice cream easily available for diabetics patients like others? Strongly agree Agree Neutral Disagree Strongly disagree

Q 10: By what means this sugar free ice cream should be sold? Hawkers Shops Ice cream parlors Home delivery

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