MANAGERIAL ECONOMICS
TOPIC:ELASTICITY OF DEMAND
BY, N.ANISHA 11021E0101
ELASTICITY OF DEMAND
ELASTICITY: is the measurement of how changing one economic variable affects others.
ELASTICITY OF DEMAND: measures the responsiveness of quantity demanded to a change in any one of the demand determinants by keeping other factors constant
Price Buyer & Seller Income
Market compet ition
Determinants of Demand
Quality
Taste & Prefere nce
Future expecta tion
Substitu te good
TYPES OF ELASTICITY OF DEMAND
Price Elasticity of Demand Income Elasticity of Demand Cross Elasticity of Demand Promotional or Advertisement Elasticity of Demand
PRICE ELASTICITY OF DEMAND
"The ratio of proportionate change in quantity demanded caused by a given proportionate change in price".
Ed = %Q %P
Here: Ed stands for price elasticity of demand. Q stands for original quantity. P stands for original price. stands for a small change.
DEGREES OF ELASTICITY OF DEMAND
PERFECTLY ELASTIC DEMAND
y
P
x1
x axis = quantity demanded y axis = price
x2
PERFECTLY INELASTIC DEMAND
y
P
0
P1
E=0
x axis = quantity demanded y axis = price
UNITARY ELASTICITY OF DEMAND
y E= 1 P
D
P1
x0 x1
x axis = quantity demanded y axis = price
RELATIVE ELASTICITY OF DEMAND
y E>1
P
0
P1
P
D
x0
x axis = quantity demanded y axis = price
x1
RELATIVE INELASTICITY OF DEMAND
x axis = quantity demanded y axis = price
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