By and for the Java community

Java Magazine 2011/2012 Media Kit

Letter From editor

editorial Mission

audienCe

advertising

ContaCts

By and for the Java community

Welcome to Java Magazine, one of Oracles newest and most significant investments
in the continuing health and growth of the Java technology ecosystem. This publication, which is designed from the ground up to fulfill the full reader-engagement promises of digital publishing, is an essential source of knowledge about Java technology, the Java programming language, and Java-based applications for people who rely on them in their professional careers, or who aspire to. Thats an ambitious goal, and wed never be able to, or even desire to, reach it on our own. Rather, the entire Java community is directly and transparently involved in the editorial process; in fact, only a minority of authors and contributors will be Oracle employees. Every lineup will contain an all-star list of contributors from across the ecosystem. So although there are other examples of publications that bring you news from the world of Java, there are no other examples that combine the voice of the Java steward (Oracle) with the voices of the rest of the community (developers, ISVs, device manufacturers, users, and students) in an innovative, all-digital package. And we wouldnt want it any other way.
Justin Kestelyn, Editor

Java Magazine 2011/2012 Media Kit

letter FroM editor

editoriaL mission

audienCe

advertising

ContaCts

By and for the Java community

Java Magazine will be published on a bimonthly basis in digital and mobile formats
Feature articles on Java customers Java innovations and innovators Java technical how-tos Java newsproduct and partner Java columnists JUG and JCP news Java events Links to online Java communities, downloads, and code repositories Videos and multimedia demos

and is an essential source of knowledge about Java technology, the Java programming language, and Java-based applications for people who rely on them in their professional careers, or who aspire to. It includes:

Java Magazine 2011/2012 Media Kit

letter FroM editor

editorial Mission

audience

advertising

ContaCts

By and for the Java community

target audience
Corporate and independent developers, IT managers, architects, product managers, and students

circuLation
Currently targeting more than 1 million OTN and Java community members

distribution
Bonus distribution of more than 3 million members of the Java community through Java Developer Newsletter, JUGs, and outside-Java lists.
Based on current subscription data, the following are the geographic and job function breakouts.

geographicaL
EMEA 41% North America 22% APAC 20% LAD 17%
Based on current subscription data, the following are the geographic and job function breakouts.

Job Function
Software engineers, developers, application development staff and management, software architects, enterprise architects, and executive management

Java Magazine 2011/2012 Media Kit

letter FroM editor

editorial Mission

audienCe

advertising

ContaCts

By and for the Java community

Four out oF Five respondents said ads in digital editions Were More credible than Web ads, and 70% said they Were less liKely to ignore display ads in digital editions than those on a Website.
Media Post (3/30/10)

dispLay advertising rates

Rate Base: 300,000
Ad Sizes Full page page page Product watch 1x $10,000 $6,500 $4,000 $2,000 3x $9,700 $6,305 $3,880 $1,940 6x $9,300 $6,045 $3,720 $1,860 9x $8,800 $5,720 $3,520 $1,760 12x $7 ,800 $5,070 $3,120 $1,560

advertoriaL marketing opportunities

Digital or video blow-in Cover: $5,000 Leaderboard: $10,000

Inside: $2,500

Lead generation from oraclewhitepapers.com: $1,000 per month per asset with unlimited leads Java Developer Newsletter sponsor (Monthly distribution = 3.8 million) Premier sponsor: $7,500 Issue sponsor: $5,000 Banner advertising on Java Magazine Website: $5,000 per month List usage

Java Magazine 2011/2012 Media Kit

letter FroM editor

editorial Mission

audienCe

advertising

ContaCts

By and for the Java community

2011/2012 scheduLe
Issue
Premier Issue 2011 November/December 2011 January/February 2012 March/April 2012 May/June 2012

Ad Close
June 29, 2011 October 14, 2011 January 4, 2012 February 20, 2012 April 13, 2012

Materials Due
July 11, 2011 October 21, 2011 January 10, 2012 February 20, 2012 April 18, 2012

Blast Date*
July 28, 2011 November 10, 2011 January 31, 2012 March 13, 2012 May 8, 2012

*Ad close, materials due, and blast date are subject to change. Premium Position Charges: Inside front cover: 20% Specs: Full page (horizontal): 1024 x 768 Please contact Jennifer Hamilton or your account manager for additional specifications. [email protected]

1st 15 pages: 10%

Java Magazine 2011/2012 Media Kit

letter FroM editor

editorial Mission

audienCe

advertising

ContaCts

By and for the Java community

marketing packages
Gold: $50,000 One-year (6x) display ads in Java Magazine on the inside front cover

Banner ad on Java Magazine Web site for one year Premier sponsor of three issues of the Java Developer Newsletter Five white papers or other digital assets posted on oraclewhitepapers.com for one year with unlimited leads 1x usage of 10,000 opt-in e-mail names for targeted marketing campaign

Silver: $40,000 One-year (6x) full-page display ads in Java Magazine

Banner ad on Java Magazine Website for one year Premier sponsor of three issues of the Java Developer Newsletter Three white papers or other digital assets posted on oraclewhitepapers.com for one year with unlimited leads 1x usage of 7 ,500 opt-in e-mail names for targeted marketing campaign

Bronze: $25,000 One-year (6x) 1/2-page display ads in Java Magazine

Banner ad on Java Magazine Web site for one year Issue sponsor of three issues of the Java Developer Newsletter Three white papers or other digital assets posted on oraclewhitepapers.com for one year with unlimited leads 1x usage of 5,000 opt-in e-mail names for targeted marketing campaign

Java Magazine 2011/2012 Media Kit

letter FroM editor

editorial Mission

audienCe

advertising

ContaCts

By and for the Java community

cost-eFFectively reach QualiFied candidates in Java Magazines recruitMent section.

recruitment advertising
Let Java Magazine help you find the most qualified candidates for your companys future by reaching the largest community of Java developers in the world. Java Magazine recruitment section is the ultimate developer recruitment resource. Place your advertisement and gain immediate access to top Java developers and IT professionals in the technology marketplace.

recruitment advertising rates

Rate Base: 300,000
Ad Sizes Full page page page 1/8 page 1x $7 ,500 $4,875 $3,000 $1,700 3x $7 ,275 $4,730 $2,910 $1,632 6x $6,975 $4,530 $2,790 $1,517 9x $6,600 $4,290 $2,640 $1,335 12x $5,850 $3,800 $2,340 $1,134

Java Magazine 2011/2012 Media Kit

letter FroM editor

editorial Mission

audienCe

advertising

ContaCts

By and for the Java community

contact your MarKeting representative to get the best prograM and Most coMpetitive rates For your MarKeting needs.

northeast u.s. and emea/apac

Mark Makinney +1.805.709.4745
[email protected]

associate pubLisher and production director

Jennifer Hamilton +1.650.506.3794
[email protected]

northwest and centraL u.s./canada

Tom Cometa +1.510.339.2403
[email protected]

pubLisher
Jeff Spicer
[email protected]

southwest and centraL u.s./Lad

Shaun Mehr +1.949.923.1660
[email protected]

audience deveLopment manager

Karin Kinnear
[email protected]

associate pubLisher
Kyle Walkenhorst +1.323.340.8585
[email protected]

Java Magazine 2011/2012 Media Kit