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Japan

The document outlines objectives to assess business opportunities in Japan, understand Japan's market position and growth strategies, and study its business culture. It will inform a marketing strategy and investment decision. Japan was selected due to its large population, strong economy, industrialization, and economic stability despite limited natural resources. The study will analyze integrated data from local surveys, censuses, and databases to understand representative regions and situations in Japan.

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simply_aarti257
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38 views1 page

Japan

The document outlines objectives to assess business opportunities in Japan, understand Japan's market position and growth strategies, and study its business culture. It will inform a marketing strategy and investment decision. Japan was selected due to its large population, strong economy, industrialization, and economic stability despite limited natural resources. The study will analyze integrated data from local surveys, censuses, and databases to understand representative regions and situations in Japan.

Uploaded by

simply_aarti257
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Objective: 1. To gauge the size of the opportunity available in the country chosen. 2.

To study whether the chosen country (Japan) is favourable to carry out the business operations. 3. To understand the detail assessment, market position and business strategies of Japan that led to its growth. 4. To study the cross country strategy. 5. To understand the business culture of Japan.

Scope of the study: The outputs of the project will assist in developing a corrective marketing strategy as part of its the investment decision. The study will serve as an input into assessing the opportunity for participation in that market. The study aims at conducting a due diligence study of Japan.

Why we selected Japan: Japan is a very important economy in the world today having a very big population, strong economy and being very industrialized. Japan achieved strong economic policies in the 20th century and since then it had managed to maintain and almost stable economic growth and there is stability as well. It is the third largest economy in the world (after the United States and China) as its very effective and highly competitive in terms of the international trade though productivity in other sectors like agriculture and distribution is very low. The country is also very well established in terms of industrial development with very innovative technicians and well skilled workforce, investment rates and savings. Natural resources are not well distributed and hence Japan only depends on fishing as natural resource. These and other factors make it very important to study Japan as potential hub for business.

Methodology: The large social and environmental heterogeneity of Japan and the difficulty in conducting consistent and regularly updated field surveys over whole countries or large areas for these purposes, we will make use of integrated data from local surveys and studies, national or regional censuses, and even international databases. The data or Estimates will cover at least representative regions or situations within the study area.

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