Conventional Product Development Process
Agile / Scrum Product Development Process
PRODUCT DISCOVERY
PRODUCT EXECUTION
ot ot Pr
Id ea te
yp e
OPPORTUNITY ASSESSMENT
er vi Re se
Go / No Go
Mini-Spec
Build & Test
RAPID RESPONSE
Us
Te st
Product Manager - Value Lead Designer - Usability Lead Engineer - Feasibility
Launch
Go / No Go
Conventional Product Development Process
Agile / Scrum Product Development Process
OPPORTUNITY ASSESSMENT
ea
rT es t
rT es t
PRODUCT DISCOVERY
Id
Id
ea
Product Manager - Value Lead Designer - Usability
ot ot Pr e yp Us e
ot ot Pr
te
te
e yp
PRODUCT EXECUTION
Us e
se vi Re
se vi Re
Lead Engineer - Feasibility
Sprint 1
Stage
Sprint 2
Launch
Sprint 3
Stage
Sprint 4
Stage
Sprint 5
Launch
Go / No Go
Go / No Go
Go / No Go