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Soccer Sponsorship Proposal Overview

The English Soccer School in Southeast Asia provides inclusive youth soccer programs for ages 3-17 following the English FA's initiatives. Its mission is to promote an active lifestyle and personal development through fun soccer activities regardless of attributes. The proposal seeks a main sponsor for 750 million rupiah, offering logo placement on all materials, banners, uniforms, and social media promotion. Gold sponsors for 400 million and Silver for 200 million rupiah also receive logo exposure and promotions.

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Michel Leonard Gunadharma
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260 views8 pages

Soccer Sponsorship Proposal Overview

The English Soccer School in Southeast Asia provides inclusive youth soccer programs for ages 3-17 following the English FA's initiatives. Its mission is to promote an active lifestyle and personal development through fun soccer activities regardless of attributes. The proposal seeks a main sponsor for 750 million rupiah, offering logo placement on all materials, banners, uniforms, and social media promotion. Gold sponsors for 400 million and Silver for 200 million rupiah also receive logo exposure and promotions.

Uploaded by

Michel Leonard Gunadharma
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Strategic Sponsorship Proposal

ESS Mission Statement


The English Soccer School has been specially developed for South East Asia which provides fun, healthy and inclusive play through accessible, progressive and structured football programs, which compliment The English FAs current initiatives for all young players aged 3 17 years old. ESS also conduct UK International Coaching qualifications, and this is done with the belief that every child or adult should be able to participate in the program of his or her choice, regardless of race, religion, creed, gender, ability, or financial status. This spirit is fostered in an environment where everyone has a chance to play and learn, regardless of skill. The long-term goal of ESS is to give its participants positive experiences of sport through a fun and engaging experience that will increase their chances of a more sustainable active lifestyle as well as to teach quality soccer activities along with personal development in confidence, social skills, and of course football.

Sponsorship Benefits
Integrated Brand Exposure Bulls Eye/On Target positioning with specific market Brand image awareness regionally Custom built marketing/promo campaign

Media Plan
Newspaper Placement (Kompas) minimum 2x a year Radio Placement 1x a month TV Placement (Spacetoon) 5x a day, for 90 days Magazine Placement (3x a year) Announce on Social Media (Facebook, Twitter, Youtube) Printed Ad (Posters, Banners, Umbul-umbul, Brochures) Minimum 4 events per year (Holiday Camp, Kids League, Friendly Match, Family Day Out)

Exclusive Main Sponsor Rp. 750.000.000, Logo on all Print Ad material including at venues, newspaper, magazines Logo on TV Media (Spacetoon) Announce on all Radio Placement Announce on Social Media (Facebook, Twitter, Youtube) Sampling on Every Event Activity 4 Standing Banners on the venue Logo on corner flags Logo on children and coaches uniform Logo on footballs Prominent links on Website

Gold Sponsor (Max. 4) Rp. 400.000.000, Logo on all Print Ad material including at venues, newspaper, magazines Logo on TV Placement Announce on Social Media (Facebook, Twitter, Youtube) Sampling on Every Event Activity 2 Standing Banners on the venue Links on ESS website

Silver Sponsor Rp. 200.000.000, Logo on all Print Ad material including at venues, newspaper, magazines Announce on Social Media (Facebook, Twitter, Youtube) Sampling on Every Event Activity 2 Standing Banner on the venue Links on ESS website

THANK YOU

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