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Rural Distribution Strategy Guide

The document discusses parameters for converting sub-van towns to direct sub-stockiest towns and improving rural distribution. Key parameters include existing dealers or stockists, transportation availability, sales turnover, population size, and road connectivity. Converting towns would increase overall coverage, reduce burden on existing sub-stockiest, and generate at least 1 lakh rupees in annual sales. Current service levels from sub-stockiest to towns include covering 15-20 rural markets within 35-40 km, but operating primarily on a cash basis. Suggested improvements include rectifying any problems with current service levels to ensure sufficient coverage.

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84 views3 pages

Rural Distribution Strategy Guide

The document discusses parameters for converting sub-van towns to direct sub-stockiest towns and improving rural distribution. Key parameters include existing dealers or stockists, transportation availability, sales turnover, population size, and road connectivity. Converting towns would increase overall coverage, reduce burden on existing sub-stockiest, and generate at least 1 lakh rupees in annual sales. Current service levels from sub-stockiest to towns include covering 15-20 rural markets within 35-40 km, but operating primarily on a cash basis. Suggested improvements include rectifying any problems with current service levels to ensure sufficient coverage.

Uploaded by

amitpandit1
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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1.

Sub stockiest Van towns : What is basis of this mode of coverage, what is the time frame required to convert Sub van town to a direct sub stockiest. What are the parameter basis which this conversion should Be done?

Mode of coverage
In 273 towns/villages of Indore,Dewas Ujjain District.
Towns/villages ---mode of coverage---

MODE OF COVERAGE

sub tockiest vss gap whoseller

Sub stockiest Van sub stockiest Gap Wholesaler Real gap

35 104 134 125 9

Basis of mode of coverage 1. 2. 3. 4. 5. 6. 7. Transportation Population Number of proper retail counters Presence of government institutes Presence of other institutes and organizations Villages on route to towns Villages/towns where Haats and Mandis are practiced. According to the Indian Market Research Bureau, around 8000 melas are held in rural India every year and annual sales at melas amount to Rs.3,500 crore. Besides these melas, rural markets have the practice of fixing specific days in a week as Market Days when exchange of goods and services are carried out. Also, every region consisting of several villages is generally served by one satellite town where people prefer to go to buy their durable commodities. Marketing managers can use these feeder towns they will easily be able to cover a large section of the rural population. The need for innovative distribution techniques to reengineer the existing distribution processes can be appreciated by studying the Project streamline as used by HLL in increasing its reach by adding sub-stockists in its existing distribution 8. Villages where public distribution shops are present. 9. Road connectivity with the sub stockiest town. 10. Distance between villages.

PARAMETERS BASIS ON WHICH VAN SUBSTOKIST TOWNS ARE CONVERTED INTO SUB STOCKIST TOWN 1. Existing dealer or stockiest of any company. 2. Availability of transportation facility from super stockiest. 3. Improved distribution efficiency of van. Increasing over all coverage . Reducing burden on existing sub stockiest. 4. Sales turnover of any village grows up to at least 1 lakh. 5. Enough population so as if we place our product we can generate atleast 1 lakh rs. Of sales. 6. Keeping in mind the villages around the sub stck. Town have some potential of generating good sales.

What is the time frame required to convert Sub van town to a direct sub stockiest

2. What are the current service level to these towns from sub stockiest . What are the problems if any and how these should be rectified. Are the current service levels sufficient if not then suggest .

Van operation

sub stockiest from the nearby stockiest town covers 15 to 20 rural market having population above 3000. A distance of around 35 to 40 kms is covered. They operate mostly on cash basis. They provide better control over distribution

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