Formats of caf coffee day:

Coffee Day Square Coffee Day Lounge http://www.business-standard.com/india/news/cafe-coffee-day-redesigns-its-loungeformat/393971/

Cafe Coffee Day redesigns its lounge format

Archana M Prasanna / Bangalore May 06, 2010, 00:38 IST

In a bid to re-connect with its consumers who have moved up the economic ladder in the last few years, Cafe Coffee Day(CCD), Indias largest cafe retail chain, will soon reveal a new look for its lounge outlets. The company plans to convert its existing lounges into the new design and set up 50 new lounge outlets by the end of this financial year.

The company opened its first outlet in 1996. While the central purpose of our cafes remains being hubs of conversation, over the years, our customers have moved up. To re-engage with them, we have worked on our lounges offering a more relaxed ambience and catering to a global palate, said Alok Gupta, director, Cafe Coffee Day. The company has 918 outlets in the country, located in 139 cities, of which 20 are lounges. It plans to touch 1,100 outlets by the end of this financial year. The companys lounge is a more premium format compared to its cafes. In the lounges, the beverage is paired over gourmet cuisine and not just over fast food. The cuisine in the lounge will be European-styled and enable consumers to customise their food items like bread, pizza, etc. High streets, premium malls and airports are the type of locations the company is identifying to set up the new lounge outlets. An investment of around Rs 35 crore is expected to be put into the expansion of the lounge outlets. All its stores are self-managed. On an average, it takes the company 18-24 months to predict how a particular outlet is likely to perform. Lounges tend to deliver better top line and better bottom line, albeit at slightly higher rentals. A lounge could typically operate at 1.8 times to two times better top line over regular cafes, said Gupta. It is also planning to bring world trends of coffee brewing, such as pour over and siphon, to these lounges. As part of its strategy to become a global player, CCD has set up four outlets in Vienna and two in Karachi. We are looking at setting up 20-30 cafes in Europe with a focus on the eastern part, said Gupta. He added that the company was exploring the inorganic route outside India with a cafe retail chain but declined to disclose more details. The company has revenues of Rs 400 crore. The retail cafe market in India is estimated to be around Rs 800 crore, of which significant players other than CCD include Barista, Costa Coffee, Gloria Jeans Coffees and Aromas. Global cafe retailing major Starbucks is also reportedly evaluating an entry into the space in India.

Cafe Coffee Day launches new format; targets 1000 outlets by 2009-end http://www.indiantelevision.com/mam/headlines/y2k8/dec/decmam81.php Indiantelevision.com Team (22 December 2008 7:00 pm) BANGALORE: Caf Coffee Day (CCD), which today launched its new format and flagship outlet Coffee Day Square (CDS) in Bangalore, is targeting 1000 outlets by end of 2009. CDS is CCD's 700th outlet in the country. Among the expansion plans for 2009 are 60-80 CCD Lounge format outlets and another five CDS outlets in major metros in India. Presently, CCD has 6 Lounge formats outlets. According to CCD Director Alok Gupta, the expansion will require an investment of about Rs 1.2 billion. Currently, CCD outlets are present in 110 cities in the country. It has 135 outlets in Bangalore, 120 in Mumbai and over 100 outlets in the Delhi NCR region. "The launch of Coffee Day Square is the natural evolution for the brand having pioneered the coffee caf concept in the country. We want to make Coffee Day Square the Mecca of coffee," Gupta said. Added CCD president marketing Bidisha Nagaraj, "Over the next months, CCD will extend the coffee experience in other metros in the country eager for the coffee enthusiast to enjoy this novel experience." Meanwhile, the in-shop branding initiatives that CCD has with other brands in CCD outlets will be limited to very niche products mainly connected with coffee in the case of CDS, said Gupta. In the Lounge format, CCD serves foods and beverages including meals. In the highway format, CCD has recently added breakfast to its menu. The company expects to tie up with one more airline over the next few months. Its products are sold on Indigo, Go-Air and Jetlite flights in India. Amongst CCD's future plans include e-commerce initiatives through which CCD will deliver non-perishable merchandise such as coffee brewing equipment and coffee in bean/powder against orders placed online, informed Gupta.

http://news.indiamart.com/story/cafe-coffee-day-plans-scale-its-coffee-chain-formatsquare-counter-starbucks-ent-158134.html

Caf Coffee Day ups top-end to counter Starbucks' entry

Cafe Coffee Day plans to scale up its coffee chain format Square to counter Starbucks' entry
BANGALORE: Cafe Coffee Day (CCD), has announced its plans to ramp up its premium coffee chain format Square in an attemot to counter the entry of US-based major Starbucks in India. The joint venture between Tata Global Beverages and Starbucks, which is planning to invest Rs 400 crore and open 50 outlets by the end of 2012, is eyeing outlets measuring 3,000 to 3,500 square feet. VG Siddhartha, the owner of Amalgamated Bean Company and operates the Caf Coffee Day chain of coffee shops, first opened Square three years ago. At present, there are two Squares, one in Bangalore and one in Delhi and the company is looking to scale up with at least one store each in the metros and key cities. Ramakrishnan K, president, marketing, Cafe Coffee Day, said, Square is a tough format to expand. Typically it requires a 2,000 sq. ft. space and we need experts in terms of staff working there. Between Lounge and the Square, the difference lies in the treatment. The Square format is for the absolute coffee connoisseur. It is coffee snobbery and we don't serve tea at Square.

Cafe Coffee Day plans 900 more outlets by 2014

http://www.livemint.com/Companies/Brwng9fayiu3zFyzEwijKL/Cafe-Coffee-Dayplans-900-more-outlets-by-2014.html

Mumbai: Leading coffee chain, Cafe Coffee Day, is planning to add 900 more outlets spanning 330 towns in the next three years. There is no saturation in big cities. But, we are also looking at other cities. We are present in 170 towns now, and in the next three years we should be present in 500 towns, adding 900 new outlets, Cafe Coffee Day marketing president K Ramakrishnan told PTI.

A part of Amalgamated Bean Coffee Trading Company (ABCTCL), Cafe Coffee Day now operates 1,100 outlets in 170 cities in three formats --lounges, cafes and kiosks. Ramakrishnan said that launch of lounge, the latest format, was in response to the customer demand. Most of our customers have been associated with us from their teenage days, and as they grew up they felt the need to have something sophisticated and hence the lounge format was introduced. The firm operates 20 CCD lounges, which will go up to 100 in the next two years, he said. However, he did not divulge investment, revenue or profitability details. There are 1,600 cafe chains in the organised space. With 1,100 outlets CCD is the largest, and it competes with the Luigi Lavazza-run Barista Lavazza chain, and Whitbread-operated Costa Coffee. When asked how the company will safeguard its share in the segment with the iconic Starbucks planning to enter India, Ramakrishnan said, There is enough room for many more. The current per capita coffee intake is just 82 gm in the country, while it is 4 kg in the US. There are 5,000 towns in the country and the entire cafe industry put together is present only in 180 towns, he said. Asked if CCD will increase prices due to increasing commodity prices, he said, Commodity prices dont impact us that much as all our coffees are self-sourced. However, there is food, milk and sugar that we also use. Typically we increase our prices once a year, but if it is unbearable, then we will be forced to pass it on to the customers. The company had increased the prices in April.