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Slimmers World Market Strategy

Slimmers World is a company that helps customers achieve fitness and health goals through a holistic approach including physical activities and nutrition counseling. However, competitors like Fitness First have gained market share, causing Slimmers World to lose its position as market leader. The company aims to regain its market leader position in the slimming, health, fitness and beauty industry. It targets youth and adults seeking fitness but also suggests targeting children ages 7 to 12. The paper recommends strategies like involving kids in programs and using satisfied celebrity customers to spread positive word of mouth marketing.

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Daries Mae Bustamante
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112 views4 pages

Slimmers World Market Strategy

Slimmers World is a company that helps customers achieve fitness and health goals through a holistic approach including physical activities and nutrition counseling. However, competitors like Fitness First have gained market share, causing Slimmers World to lose its position as market leader. The company aims to regain its market leader position in the slimming, health, fitness and beauty industry. It targets youth and adults seeking fitness but also suggests targeting children ages 7 to 12. The paper recommends strategies like involving kids in programs and using satisfied celebrity customers to spread positive word of mouth marketing.

Uploaded by

Daries Mae Bustamante
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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I.

Company Overview Slimmers World is a company directly concern in helping its customers to achieve their fitness and health goals. It is using a more holistic approach in terms of providing the customers with great physical body. The company offers a wide array of services, which includes different physical fitness activities as well as health counselling especially with regard to nutrition. Slimmers World in its more or less 35 years of service continues to have satisfied clients who they call happy losers and happy faces. However, more and more competitors, especially Fitness First grab a significant part of its market share making them lost its position as the market leader in its industry.

II.

Overall Objective To regain its position as market leader on slimming, health, fitness and beauty industry.

III.

Target Market Slimmers World targets the youth and adults who want to keep fit and healthy. Some of them are models, athletes and those who are in to the entertainment industry. It also targets persons with fitness problems like obesity, persons with diabetes and any similar. Given the target market that they presently have, we suggest that they target young ones as well, with the age of around 7 to 12

years old since even the kids now can be in to such service offerings. IV. Positioning The Ultimate in Slimming, Health, Fitness and Beauty The business positioning strategy conveys an idea that Slimmers World is one of the top businesses on slimming industry with their promotion of proper health management.

V.

Strategy In order for the company to achieve its main objective, which is to regain its market position as the market leader, we recommend them to do the following strategies: Get involve with kids it is an obvious trend right now, that the market is getting more and more conscious to their health and even the kids want to be as fit as possible, at least that what their parents want. So we suggest that they also offer health, fitness and slimming programs that will be suit for kids, particularly within the age of 7 to 12 years old. Use your customers in the industry where the company is in to, it is more relevant that the promotion that companies should utilize is the word of mouth marketing. Having said this, it can be beneficial for them to use their customers to spread their satisfaction with

regard to the company. We suggest that they make use of the customers who are popular like athletes, models and maybe even celebrities to market the company because those persons are arguably the ones who can positively influence the market. Hence, this can increase market awareness and eventually convert to market share.

A Strategic Marketing Paper For the company Slimmers World

Bustamante, Daries Mae Herando, Mari Niko Layugan, Monica Manalo, Raymart Medina, Krizzia Odal, Mary Anne Rozul, Aileen Gale Silvan, Ron Lester

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