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Cocacola Term Paper

The document provides an introduction to Coca-Cola Company including its founding in 1886 and history of bottling operations. It then summarizes the company's return on assets (ROA) from 2007-2011 which was higher than the consumer goods industry average for most years. Finally, it outlines the company's mission to satisfy customers around the world with quality beverages and vision to be a responsible corporate citizen focused on people, portfolio, partners, planet and profit.

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Janak Upadhyay
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431 views6 pages

Cocacola Term Paper

The document provides an introduction to Coca-Cola Company including its founding in 1886 and history of bottling operations. It then summarizes the company's return on assets (ROA) from 2007-2011 which was higher than the consumer goods industry average for most years. Finally, it outlines the company's mission to satisfy customers around the world with quality beverages and vision to be a responsible corporate citizen focused on people, portfolio, partners, planet and profit.

Uploaded by

Janak Upadhyay
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Contents

1. Introduction Of Coca Cola Company Ltd 2. ROA of Coca Cola

3. Comparison Of performance And growth rate of company & Industry 4. Sales of coca cola

5. Market Share of Coca Cola 6. Competitive Advantage

7. Strategic Intent(Vision & Mission) 8. Corporate Level & Business Level strategy

9. Strategic Revolution By us.

INTRODUCTION
Coca-Cola Enterprises, established in 1986, is a young company by the standards of the Coca-Cola system. Yet each of its franchises has a strong heritage in the traditions of Coca-Cola that is the foundation for this company The Coca-Cola Company traces its beginning to 1886 , when an Atlanta pharmacist, Dr. John Pemberton , began to produce Coca-Cola syrup for sale in fountain drinks. However the bottling business began in 1899 when two Chattanooga businessmen, Benjamin F. Thomas and Joseph B. Whitehead secured the exclusive rights to bottle and sell Coca-Cola for most of the United States from The Coca-Cola Company. The Coca-Cola bottling system continued to operate as independent, local businesses until the early 1980s when bottling franchises began to consolidate.In1986, The Coca-Cola Company merged some of its company-owned operations with two large ownership groups that were for sale, the John T. Lupton franchises and BCI Holding Corporation's bottling holdings, to form Coca-Cola Enterprises Inc. The Company offered its stock to the public on November 21,1986, at a split-adjusted price of $5.50 a share. On an annual basis, total unit case sales were 880,000 in 1986.In December 1991, a merger between Coca-Cola Enterprises and the Johnston Coca-Cola Bottling Group, Inc. (Johnston) created a larger, stronger Company, again helping accelerate bottler consolidation. As part of the merger, the senior management team of Johnston assumed responsibility for managing the Company, and began a dramatic, successful restructuring in 1992.Unit case sales had climbed to 1.4 billion, and total revenues were $5 billion.

Return on Assets (ROA) Dec 31, 2008

Dec 31, 2011

Dec 2010

31,

Dec 31, 2009

Dec 2007

31,

Selected Financial Data (USD $ in millions) Net income attributable to shareowners of The Coca-Cola Company Total assets ROA, Comparison to Industry Coca-Cola Co. Industry, Consumer Goods 10.72% 6.50% 16.19% 6.63% 14.02% 5.61% 14.33% 8.66% 13.82% 8.74%

8,572

11,809

6,824

5,807

5,981

79,974

72,921

48,671

40,519

43,269

ROA = 100 Net income attributable to shareowners of The Coca-Cola Company Total assets = 100 8,572 79,974 = 10.72% Ratio ROA Description The company

A profitability ratio calculated as net income Coca-Cola Co.'s ROA improved from 2009 to 2010 but then deteriorated divided by total assets. significantly from 2010 to 2011.

Mission and Vision statement analysis Mission


Coca-Cola wants to satisfy people around the world with the best-branded beverages. They must first start from the inside to become a successful company. All employees are treated equally and are encouraged to contribute their ideas to the company. Teamwork within the company contributes to great customer service. Outside the company, Coca-Cola works along side with local leaders to establish closeness as a community. Coca-Cola becomes a part of a community to contribute to education, health, wellness, and diversity. Coca-Cola believes that customers tastes are always changing therefore CocaCola keeps on making new products to satisfy their needs. Coca-Cola is a local company in over 200 countries. The quality is a huge factor in serving people. All products going out are checked thoroughly by employees before reaching the consumer. Inside and outside help contribute to Coca-Cola staying on top of the marketplace. Employees work their hardest to deliver the best product. While expanding into the world, Coca-Cola makes sure that the community is being treated to the greatest extent.

Vision
Their vision serves as the framework for the Roadmap and guides every aspect of their business by describing what they need to accomplish in order to continue achieving sustainable, quality growth. People: Be a great place to work where people are inspired to be the best they can be. Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.

Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. Productivity: Be a highly effective, lean and fast-moving organization.

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